Getting a Quick Start: Evaluating With Your Own Campaigns
The idea of trying your marketing platform with one of my marketing campaigns just makes the evaluation process that much easier.” AVP of Sales Distribution **This is the second part in a blog series. Click here for Part One. ** One of the many advantages of the Quick Start program is that a company has the opportunity to evaluate what the Distribion platform can do for them. Marketing initiatives do not exist in a separate domain with no connection to the outside world. What happens within the marketing function has a material impact on the company as a whole. It Read More
Permissions & Centralized Marketing Control
One of the key features of the Distributed Marketing Platform is permissions. The platform is entirely permission based. There is a key administrator or administrators depending upon the size of the organization using the platform. Administrators can set business rules as they see fit with regard to content, assets, approval flows, etc. They have control over the look, feel and capabilities of the user environment. Why is this done? It is done because it creates benefits at both the corporate and local levels. At the corporate level, there is increased centralized marketing control. Centralized marketing control and maintaining a strong Read More
4 Results of Distributed Marketing in Webinars & Seminars
Webinars & seminars are a very effective means for companies to acquire, retain and cross sell. Also, they can educate agents & channel partners. Unfortunately, in industries where distributed marketing models are commonly found, webinars & seminars have not been used to their fullest potential. Distributed marketing management software is a crucial component in achieving success webinars & seminars. What are some of the end results of using the software? Results Better customer acquisition: More qualified sales leads Better retention: Keep more of your existing customers Better ability to cross-sell: Increase revenue by selling complementary products Better agent & channel Read More
Are TV & Digital Mutually Exclusive? Not at All: Why Multi-Channel, Distributed Marketing is a Good Choice
AdAge posted an article today featuring CBS CEO Les Moonves commenting why his network is a better fit for media buyers than digital media. One quote attributed to Moonves was: “If you need to reach a mass audience, you’re not going to get that online….We figured out you’d need to buy like 2 million spots on YouTube to equal one “NCIS.’” Audience fragmentation is a truism in media today. 30 years ago, the Internet was not widely available and cable was in its infancy. The legacy broadcast networks, like CBS, commanded a much larger share of the audience. In the Read More
Newest Gleanster Research Highlights Value of Distributed Marketing Management Software
Gleanster recently released research regarding the importance of multi-channel, distributed marketing software. The report contained many great statistics, and we’ve shared some of them on our various social media pages. These statistics speak volumes about the relevance of the distributed marketing model and the impact of distributed marketing software. Top Performers are 7 times more likely than Everyone Else to invest in centralized, multi-channel marketing tools across corporate & regional marketing. Top Performers are 8 times less likely than Everyone Else to rank brand consistency as a top challenge. 74% of Top Performers note Personalization across all brand communication as Read More
Multi-Channel, Distributed Marketing Software a Natural Fit in Marketing to Hispanics
Two articles on Adweek’s website provided some intriguing statistics about the US Hispanic market and technology adoption. Adweek noted a Nielsen statistic that 72 percent of US Hispanics have a smartphone and watch more online video than 62 percent of white non-Hispanic Americans. They also noted an eMarketer stat that 72 percent of U.S. Hispanic Internet users will use social networking in 2014 vs. 68 percent of the total population in the U.S. The statistics on technology adoption are not tremendously surprising given basic demographics. Hispanics now comprise approximately 17 percent of the US population, as compared to 9 percent Read More
Try Before You Buy: Why a Quick Start Makes Sense
**Co-authored by Edgar Rodriguez** Why try before you buy? As a marketing strategy, offering the “try before you buy” initiative as a sales incentive makes a lot of sense. Different industries have different variations on this. Whenever you go to a store like Sam’s Club or Costco, numerous food & beverage brands partner with these retailers to allow you small samples of the product before buying it. Automakers and their dealerships allow test drives as a standard practice and certain automakers/dealership allow extended test drives. Buying a car is a costly expenditure for most people, and having this type of Read More
Which Product Features Matter Most? The Ones the End User Values Most
Last week, Distribion was featured as a client case study in the Wrike blog. There are numerous parallels between Distribion and Wrike. Both Distribion and Wrike are Software as a Service (SaaS) brands in the B2B space. Wrike offers project management software, which Distribion uses around the office to foster productivity in managing complex tasks and projects. Distribion provides distributed marketing management software to enable brands with distributed marketing models to automate complex marketing activities. Both brands offer a value proposition to the end user of achieving greater efficiency in their work activities. Both offerings have a wide variety of Read More
Where’s the ROI in Social Media? (Part Three)
This is the third part of ongoing series. Part One & Part Two are available. Part One of this series introduced the topic. Part Two was about setting the right mindset. Now is the time to evaluate some mathematical equations for measuring social media ROI. Special thanks to Angie Schottmuller of Search Engine Watch for writing a detailed article entitled “Social Media ROI: 14 Formulas to Measure Social Media Benefits”. I’m only taking a look at 3 of the equations she proposes today due to time & space constraints. I recommend reading her full post when you have some time Read More
Is Albuquerque a Land of Multichannel Marketing Enchantment?
From April 28-May 1, Distribion will be participating in the Simpleview Summit, a gathering of many tourism marketing professionals. In preparation for the summit, today’s blog topic is related to tourism marketing. There are few places where tourism is more important than New Mexico. 32 Million people visit the state annually, which sustains 85,766 local jobs. The Albuquerque Convention & Visitors Bureau recently announced a marketing effort to attract more visitors to New Mexico, but in particular Albuquerque, the state’s largest city. Between now & September, the ACVB will spend approximately $500,000 targeting leisure travelers from Texas, Arizona, Colorado, California Read More
