Choosing Tactics for Your Content Marketing
In our last post, we explored what it takes to become effective at content marketing. Now that your mind is filled with amazing content ideas that reflect your brand and will no doubt engage your audience, a new question arises… How will I package and deliver this content to my audience?
Becoming an Effective Content Marketer
What makes an effective content marketer? It’s not all about the writing, that’s for sure…
Marketing Automation: Does Size Really Matter?
Regardless of the number of employees, most marketing departments face similar challenges: lack of resources, reach & insight. Read more…
Social Media Marketing On Steroids
The CMO Council recently reported that seventy-nine percent of marketers are expected to implement some form of social media technology platform this year —from community building (30 percent), social monitoring and data mining (30 percent), and social media tracking and analytics (19 percent) to automation platforms that will help take the next leap in optimizing social engagements and relationships.
Digital Marketing Power
You might think digital marketing is already “mainstream,” but the bulk of marketing budgets still goes toward offline activities such as trade shows, radio, TV, and direct mail. According to a research study conducted in Australia and New Zealand, around 61% of marketing budgets is still spent on offline activities.
The Human Element of Online Marketing
How smart can computers get? Most of us already have smartphones we use for a thousand small tasks that used to take a lot longer to accomplish: check out library books, find the cheapest gas station by your office, Google an authoritative-sounding statistic to use in the heat of an argument. One day we’ll just leave it to the iPhone to cut the grass, babysit the kids, and serve the perfect martini. (What will I do with my weekends then?)
Don’t Hide From Your Customers
It’s important for small businesses and first time entrepreneurs to take extra steps to ensure the accuracy of their online business listings.
Email Marketing: Timing is Everything
Remember the days before the Do Not Call list? We all had landlines that rang at home, and since this was before the days of caller ID, you never knew if the person calling was a friend with an emergency or a telemarketer calling to sell you magazine subscriptions, “limited-edition” commemorative coins, or something else you didn’t need. Often, telemarketers struck as you were sitting down to a family dinner after a long day at work. Do you remember how annoyed you felt that the caller was intruding on your family time? How effective do you think those calls were overall?
Remembering to Support Your Sales Reps: A Marketer’s Dilemma
Sales and marketing should go together like peanut butter and jelly. Unfortunately, many organizations experience friction between these two areas, especially when it comes to meeting goals and hitting sales numbers. Sales tends to blame marketing for lack of sales support and successful advertising campaigns, while marketing becomes frustrated with sales….
TMI: Too Much Information
A few weeks ago, we posted a series about predictions in the marketing industry for 2014. The insights came from industry blogs and people calling themselves (or introduced as) experts in the field. Yesterday, I found an interesting flip side to those posts: The results of a comprehensive survey by StrongView of marketing leaders’ actual plans for 2014 (and the accompanying infographic).
