Distributed Marketing Goes Mainstream
Keith Dawson, Senior Editor of The CMO Site, published an interesting look at distributed marketing awhile back. If you haven’t read Keith’s article, check it out here. In the article, he notes that “marketing on demand” – in which a local agent can instantly access, customize and localize corporate marketing assets – is no longer a luxury. It’s becoming a requirement in today’s fast-paced world. Dawson’s observation that it’s time for any organization with a widely scattered sales and marketing force where individual branches or agents function independently to take a close look at how they manage their distributed marketing Read More
