3 Responses

  1. [...] to know that awareness is being developed. With developed brand awareness, companies can move to the next phaseof the marketing cycle, brand interest/engagement. Awareness, Interest and Desire are known to lead [...]

  2. Which Channels Sell the Most? July 2, 2013 at 11:13 am |

    [...] as other marketing tactics, it plays an indispensable role in the whole process. In the classic AIDA model of marketing, social media is strongest in the AI part of the model, but sometimes can play a role [...]

  3. How Relevant is Customer Engagement? July 10, 2013 at 11:59 am |

    [...] engagement can be categorized both in the I and D of the AIDA model. There needs to be some level of interest in the brand to desire to have some sort of engagement [...]

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