Fox News Features The Distributed Marketing Blog
Fox News featured The Distributed Marketing Blog in today’s “Fox Business” online report. In a story titled: When it Comes to Social Media, How Much is Too Much?, Fox Business reporter Jeffrey Gangemi interviewed the blog’s editor and reported on the widespread response to a recent blog post that “went viral” and was picked up by many publications around the world. Gangemi wrote, “Using a service called MyPRGenie, Holland sent out a press release with the title ‘Who Owns Your LinkedIn Profile? Hint: It Might Not Be You.’ Thanks to its catchy title and visibility to key stakeholders in the social-media sphere, Read More
Facebook Faux Pas: Six Things Businesses Need to Know
Most marketers understand how Facebook works very well from a personal standpoint — but some of the recent rules and changes that Facebook has made in how it treats business users make it easy to commit a Facebook faux pas. Creating a Profile Instead of a Page – People have profiles, businesses have pages. What’s the difference? That’s worth a chapter in a thick book, not a short blog post. Here are a few of the big differences. Pages can have tabs, and page owners have much more control over how their pages look, what kinds of features they can Read More
Marketing Technology 2011: 51% Hunger for a Solution
Back in February, Forrester analyst Suresh Vittal published a report titled Marketing Technology Adoption 2011. With his usual thoroughness, Vittal documented the kinds of technology that marketers are using in detail. More importantly, he documented a sad truth: 51% of large companies admit that they are still behind the curve when it comes to using technology to streamline complex marketing processes. It’s worth the cost of purchasing the complete report if your company is considering a technology solution for 2011, especially if you believe that your company would fall into one of these two categories defined by Forrester: Average adopters: “Not very Read More
Are you settling for marketing mediocrity?
Social Media Today just published a list of the 10 Most Common Oversights in Digital Marketing. It’s an interesting list of common mistakes marketers make in social media. One of the ten (#8) jumps out at anyone who’s ever managed a multi-channel marketing campaign in a distributed marketing organization: Settling for mediocrity: In the age of superior technology and unprecedented connectivity, settling for mediocrity is a crime. What a powerful indictment of “business as usual”! Maybe it isn’t a crime, but failing to harness the right technology is certainly responsible for lost opportunities, increased costs, and slower time to market for many companies. Forrester Read More
Insurance & Financial Advisor Magazine Features Distributed Marketing Technology
The June issue of Insurance & Financial Advisor magazine includes a feature story on how 1st Global Chief Marketing Officer (CMO) Brian M. Finnigan is using technology to streamline his company’s internal communications — and why he plans to expand his use of the produce to all advisors before the end of the year. Finnigan told the magazine that what appealed to 1st Global was the ability to empower local field sales and marketing organizations so that customers get the right information at the right time, through the marketing channel the customer wants the company to use. Role-based dashboards, seamless integration Read More
Happy 40th Birthday, Email!
http://flic.kr/p/86P7Yw Forty years ago, engineer Ray Tomlinson sent the first electronic mail message. No one remembers now what the message said, only that it was short and difficult to compose. But whatever it said, it changed the communications picture forever. When he showed his work to a colleague, he was told firmly, “Don’t go telling anyone! That’s not what we’re supposed to be doing.” Tomlinson never profited from his pioneering work, but his story of the creation of email, and how he came to use the “@” symbol to direct messages between networks, is fascinating and available online here. Here are Read More
Employee Training: Step One in Preparing for a Social Media Crisis
A couple of weeks ago, lawyers from up and down the Atlantic coast of the U.S. gathered at the Marriott Marquis in New York’s Times Square for the 23rd Annual Corporate Counsel Conference. Like attorneys everywhere, the corporate lawyers gathered in New York were eager to learn more about how to handle what most believe is the inevitable day when they find themselves in the same position as McDonald’s, Delta, and Living Social – all caught up in PR crises that sped their way around the globe in only a few hours. Two of those three companies did nothing wrong. Read More
Drawing the Line Between Personal and Professional
Over the past week, thousands of new readers have visited this blog in response to an article on regulation and compliance in social media. So The Distributed Marketing Blog is happy to announce a free webinar on July 14 that will help further explore the emerging need to divide personal and professional use of digital and social media. Individuals led the way into nearly all forms of digital and social media, from email to YouTube, Twitter to Facebook, SecondLife to LinkedIn. Places where users once expressed their individuality have evolved as businesses have realized the power of digital and social media to shape opinions, Read More
Who Owns Your Linked In Profile?
Compliance is good, right? So there shouldn’t be any controversy about a new tool that enables compliance. So far, there hasn’t been much resistance to corporate social media policies or to the use of monitoring tools for Facebook, Twitter, and other social media sites. On Wednesday, however, a press release from compliance software vendor Actiance announcing some new LinkedIn features for its Socialite social media monitoring and management software resulted in this headline: Actiance: All your LinkedIn profiles belong to us That isn’t exactly what the company says in its press release. What the Actiance press release said is: “Actiance today Read More
Survey Says: Familiarity, Ease-of-use, and Cost Trump “Cool” for Marketers
Familiarity, ease-of-use, and cost trump “cool” when marketers decide which communications channel to use. That’s the take-away from a recent survey which looks at some of the factors that weigh into a marketer’s decision on which communications channel to use. Pity the poor marketer who has to decide how to make the best use of time, money, and resources. The number of communications channels available to marketers has skyrocketed over the last 20 years, from about 10 in 1990 to more than 25 today. A newly minted marketing MBA in 1990 would have been familiar with these marketing channels. Newspapers Magazines Collateral Read More
