The June issue of Insurance & Financial Advisor magazine includes a feature story on how 1st Global Chief Marketing Officer (CMO) Brian M. Finnigan is using technology to streamline his company’s internal communications — and why he plans to expand his use of the produce to all advisors before the end of the year.
Finnigan told the magazine that what appealed to 1st Global was the ability to empower local field sales and marketing organizations so that customers get the right information at the right time, through the marketing channel the customer wants the company to use. Role-based dashboards, seamless integration between modules, and reporting, tracking and analytics were the other primary attractions of the distributed marketing platform 1st Global selected, according to the magazine.
Web-based platform aims to erase agents’ marketing challenges appears on page 13 of the June edition of the magazine, which is available to read online or download as a PDF.
Author Jaime L. Brockway interviewed Finnigan and Edgar Rodriguez, executive vice president of marketing at Distribion, who explained the vision behind the product. “Our job is to provide the technology, and the workflow and processes, that let insurance agents do what they do best: sell.”
The feature story also includes details on how the platform works for local and field marketing, compliance, and corporate marketing. To download a copy of the June issue, with the Distribion story on Page 13, click here.