11 Responses

  1. [...] the second part of its survey on how marketers are planning to spend their budget in 2012. The first part of the survey results was published in the blog on Monday, and focused on the commnunications [...]

  2. [...] to Facebook’s “Like” button, to allow brands more interaction with followers.  In our own survey of marketers, 31% of survey respondents said they planned to spend more on paid social media next year.  The [...]

  3. [...] Survey responses highlighted below focus on marketing objectives, spending priorities, and spending plans. The first table shows the split between large enterprises and smaller companies, but the other two tables show overall marketing budget plans across the board. Read more [...]

  4. [...] in CMO Survey:  The Distributed Marketing Blog just published the two-part results of its own survey of spending plans for 2012, so the CMO Survey reported in eMarketer didn’t surprise us [...]

  5. [...] in CMO Survey: The Distributed Marketing Blog just published the two-part results of its own survey of spending plans for 2012, so the CMO Survey reported in eMarketer didn’t surprise us much. [...]

  6. [...] Even through the worst of the recession in 2007-2009, internet marketing budgets have continued to increase exponentially. Businesses have seen the light when it comes to these channels, which has bolstered the industry through tough times. In the chart below, survey results from Distributed Marketing describe how businesses plan to change their marketing budgets for 2012. Mobile, social media and SEO are at the top of the list for increases in budgetary spending, while traditional media like direct mail and print are decreasing in spending. (http://distributedmarketing.org/2011/07/25/2012-budget-survey-results-spending-plans-shift-toward-so…) [...]

  7. [...] published three sets of data tables that detailed some of the findings.  The first looked at planned 2012 spending , the second reported on marketing spending by channel, and the third rated marketing [...]

  8. [...] recent survey on marketing spending plans for 2012 show that the business objectives deemed most important in setting the marketing budget have been [...]

  9. On Demand Print Delivers Sales Agility October 12, 2011 at 6:05 am |

    [...] our survey of marketing spending plans for 2012, we found that 47% of the marketing leaders we surveyed [...]

  10. [...] interactive methods like e-mail marketing, social media, and search marketing. The following graphic demonstrates the current marketing communication channels compared to the planned changes in 2012 [...]

  11. Top Posts from Our First Year December 28, 2011 at 11:07 am |

    [...] 10.  Budget Survey Results: Spending Plans Shift to Social, Mobile [...]

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