Multi-channel marketing means delivering the right message, to the right audience, at the right time, through the right communications channel. All without blowing the budget.
So how do marketers rate marketing channels when it comes to effectiveness? According to 95% of the CMO’s* who responded to The Distributed Marketing Blog’s survey in July, 2011, email is somewhat or very effective.
[...] percent of the CMO’s who responded to The Distributed Marketing Blog’s survey in July 2011 said e-mail [...]
[...] What is a distributed marketing platform? Marketers rank email #1 in effectiveness [...]
[...] the buzz phrase it was for many years. It’s a viable, useful tactic that works. Like our own survey, marketers who participated in the survey reported on in the blog said that email was the most [...]
[...] understand that email marketing is changing. Still, in July 2011, 95% of the marketing executives surveyed by The Distributed Marketing blog rated email “somewhat” or “very” effective in delivering [...]