Why, Who, What, Where, When: Social Media’s 5W’s
On Wednesday, the editor of this blog (Deb McAlister-Holland), will be moderating a webcast that features Christie Campbell of Socialware, and Steve Selby of LIMRA. It’s the second in a series of monthly webinars sponsored by the three organizations. Details and registration information is available here. Anyone who’s studied journalism or business is likely to look at the headline of this blog post and say, “Look! The 5W’s are out of order.” Except that they’re not. The traditional order (who, what, where, when, why) that helps journalists, writers, copyeditors and marketers plan and tell a compelling story don’t happen in Read More
Friday News Round-up: Google Never Forgets, Email as Homework
Here’s this week’s round-up of “must read” news stories for marketers. What makes these stories stand out? They offer key information or lessons that multi-channel distributed marketing organizations should take to heart. Google Never Forgets: Lest anyone forget that once something is online and indexed by a search engine, a filing by search giant Google in its ongoing legal battle with Oracle over the way that Android uses Java should bring the point home with a nice touch of irony. Google wants a judge to throw out Oracle’s claims based on 17-year-old testimony from an unlikely source: Google chairman and former CEO Read More
Five Social Media Myths that Can Cripple Marketing
When it comes to social media, even the experts learn something new every day. Most CMO’s admit that developing the expertise they need to effectively use social media is a key priority. Unfortunately, there are a lot of myths out there that can derail almost any social media marketing plan. Here are five that come up often in talks with corporate marketing. Make sure you don’t fall for any of them! Myth #1: Social Media is free. Robert Heinlein’s famous motto TANSTAFL applies here, as everywhere else in life. (“There ain’t no such thing as a free lunch.”) Yes, many of Read More
Customer Experience Marketing: Solving Painful Problems
At the PIMA Mid-Year Conference in Colorado Springs last week, a panel of marketing experts took the stage to talk about solving some of the most painful problems in multi-channel marketing. In the hour-long session, the quartet of speakers focused on five major pain points common in distributed multichannel marketing organizations. Managing channel silos efficiently online or offline, inbound or outbound, corporate and local. Building or recruiting expertise as channels keep proliferating, and the increasing complexity requires new skills that many marketers simply don’t have. Determining ROI with some of the newer channels — what is a Facebook fan really Read More
