Repetition, Transparency, Multi-channel Communications Help Rebuild Trust
One of the daily challenges for marketing is building trust among consumers. It’s never been easy, but it’s gotten harder over the last two years. Luckily, multi-channel marketers have a clear path to reaching out to the public through web, social media, PR, and trusted local agents or managers. Building trust in difficult economic times is all about repetition, transparency, and multi-channel communications. Consider the three tables included in this blog post, all from Edelman’s 11th Annual Trust Barometer study, released earlier this year. Then there’s this table — where consumers look first for information. It may be a little misleading because Google Read More
Four “Old-fashioned” Marketing Tools That Distributed Marketing Still Needs
There’s been so much buzz lately about QR codes and social media that it’s easy to forget about some tried and true – even “old fashioned” marketing tools. But here are four that research shows should still be at or near the top of your distributed marketing checklist. Why? Because they work! Adding these four “old-fashioned” tools to your multi-channel distributed marketing mix may just be the lucky four-leaf clover you need to generate more leads and sell more products. Targeted advertising. Advertising was the #1 channel for marketers in decades past, and it’s still a vital lead generation tool for most companies. Read More
Happy Labor Day!
No new post on The Distributed Marketing Blog today — it’s Labor Day in the USA. Have a safe and enjoyable holiday weekend!
What Employers Want When Hiring Social Media Talent
Peter Shankman, founder of HARO (Help a Reporter Out), a service that links bloggers, journalists, and content producers (video, audio, digital, print) with expert sources, has said, “Don’t hire a social media expert. It’s like a deli hiring someone who’s an expert in taking the bread out of the freezer. Unless they can also make a great sandwich, being an expert on taking the bread out is a pretty useless skill.” He’s right (as usual). When it comes to hiring a social media marketing manager, the operative words are marketing and manager. Here’s the sad truth that all too many hip Read More
