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  1. […] Blog Credit: The Distributed Marketing Blog […]

  2. […] Blog Credit: The Distributed Marketing Blog […]

  3. Four Signs You Need Marketing Automation January 16, 2012 at 6:01 am |

    […] Management wants marketing to prove its value before approving a new budget.  We’re all under pressure to deliver the reports and metrics that top management wants.  The trouble is, management and marketing don’t really speak the same language when it comes to measurement and analytics. The truth is that marketing automation is one of the few ways to track the performance of all campaigns and marketing programs in terms that matter to management.  (For more on common marketing metrics mistakes and what to do about them, read Four Avoidable Marketing Metrics Mistakes.) […]

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