“Blogging is not writing. It’s graffiti with punctuation.”
That’s what movie maker Stephen Soderbergh said in his film “Contagion.” Of course, he isn’t a corporate marketer faced with a changing customer buying pattern and the need to build in-bound traffic from search engines. If he was, he’d know that today blogging is one of the most important marketing tools available.
Yes, there are still some old-fashioned corporate marketers who agree with Soderbergh. But they’re an endangered species as nimble, social media savvy mid-size companies push their way into the “big leagues”, demonstrating along the way the value of blogging and other social media tools to drive revenue and sales in a way that traditional advertising can no longer guarantee.
Over the last few years, many writers have attempted to outline the many reasons why blogging works, so here are links to a few of the articles that we found most useful when planning for this blog.
If you’re a blogger, or you’re considering adding a corporate blog to your multi-channel marketing mix for 2012, join us next week for an online “master class” on promoting your blog or website through social media and PR. All the details on the session can be found here, and the complete presentation, including speaker notes with links to resources discussed during the webinar, is available for download by clicking here.
The session is built in large part on a case study about this blog, but the tips and techniques for building traffic, search engine authority, links, and promoting online content apply to a range of digital marketing. Featuring Miranda Tan, CEO of MyPRGenie, and Deb McAlister-Holland, editor of the Distributed Marketing Blog, the webinar is scheduled for 2 p.m. eastern on Tuesday, Nov. 15. Register now!