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5 Steps to Take Before A Social Media Campaign

5 Steps to Take Before A Social Media Campaign

Have you ever had an audience member ask one of those questions that seems out of context at first, but it nags at you until you realize how important it was?  That happened to me several months ago when I was a presenter at a webinar with Christy Campbell of Socialware and Stephen Selby of LIMRA. We were talking about social media, and how marketers in a regulated industry could implement one without compliance problems. Christie Campbell was showing a slide on the social media lifecycle, and offering excellent advice on the pre-planning that implementing a successful social media campaign Read More