12 B2B Ideas for QR Codes
When Toyota subsidiary Denso Wave developed quick response codes in 1994, few realized how powerful a marketing tool they could be. In the last two years QR codes have taken on a life of their own, with B2C marketing usage taking off thanks to smartphones. QR codes have proven to effectively link the offline world to the online universe. But is there a place for these treasure troves of information in B2B marketing? You bet! Here are some actionable B2B ideas on how to use QR codes to attract prospects to your business: Business cards are the simplest means of Read More
Reducing Bounce Rates for Websites & Blogs
Bounce rate is the measurement for the number of visitors who leave a website or blog within seconds of their arrival. I like to call it the “THAT isn’t what I wanted” metric. Sometimes the bounce rate is a problem – and sometimes it isn’t. You can find the bounce rate easily for any webpage or blog that has Google Analytics installed; the graphic below shows what a typical Google Analytics bounce rate table looks like. For instance, blogs can often have a higher bounce rate than other websites because people come to read a particular short post – and Read More
