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  1. […] How To Sell Marketing Automation to the Boss Share thisTwitterLinkedInFacebookEmailLike this:LikeBe the first to like this post. This entry was posted in B2B Marketing, Brand and Communications, Marketing Planning, Marketing Technology, Social Media and tagged Internet marketing, Marketing automation, Marketing communications, Online advertising, Public relations, SEM, Social media tools, Twitter, Video. Bookmark the permalink. ← Strategy is important, but effective execution is critical Metrics matter, particularly with an integrated marketing plan → […]

  2. […] How to Sell Marketing Automation to the Boss Share thisTwitterLinkedInFacebookEmailLike this:LikeBe the first to like this post. This entry was posted in B2B Marketing, Lead management, Marketing Strategy and tagged CRM, Lead nurturing, Lead scoring, Marketing & Sales alignment, Marketing automation, Sales cycle, Sales funnel, Sales process. Bookmark the permalink. ← What I’ve learned from the Twitter community Leveraging junior-level or non-marketing employees to get the work done → […]

  3. […] in the second half of 2012 if they haven’t already. – Multi-Channel Distributed Marketing Automation Platform […]

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