Distributed Marketing Management: A Big Focus Among Top Performers
Back in March, we partnered with the Aberdeen Group regarding a research report on empowering local marketing through distributed marketing best practices. The report just came out and is titled Distributed Marketing Management: Think Global, Market Local. The report is packed with some great information and statistics that highlight the direct correlation between companies that excel in the area of Marketing Lead Management and their use of distributed marketing management practices. A PDF of the entire report is available for free download, but we’ve gone ahead and summarized some of the findings regarding top performing companies surveyed in the area of Read More
Meet The New Chief Marketing Technology Officer: VentureBeat’s New Infographic
Everyone loves infographics and we thought this one by VentureBeat really hit home. According to Gartner, by 2017 the Chief Marketing Officer will spend more on IT than the CIO. This should come as no surprise to those within the marketing industry as the proliferation of advancements in technology and new communication channels have already changed the game of marketing forever. As marketing strategies evolve so to must the roles of those leading the charge. Today, the Chief Marketing Officer must be as knowledgeable about technology as marketing fundamentals which is somewhat redefining the role of the CMO and Read More
Distribion, Inc. Unveils New Social Media Marketing Automation Bundle During the LIMRA 2012 Social Media Conference
This week in Boston, MA, LIMRA held its Social Media Conference where members from Distribion, Inc. presented their never before seen Social Media Marketing Automation Bundle. During the meeting, they also showcased their proprietary Quick Start Program. Distribion is a strategic partner to the LIMRA organization offering large enterprises under the insurance and financial services umbrella a new way to reach customers through their distributed marketing automation platform—a software that allows corporate marketers and local sales the ability to access branded, compliant-controlled sales collateral, and then leverage and distribute campaigns over multiple channels at once, such as email, direct mail, Read More
The High Cost Of Distributed Marketing: FINRA Fines Up 15%
The cost of doing business continues to climb within regulated industries like healthcare, insurance and financial services. Just this week, it was revealed that the Financial Industry Regulatory Authority (FINRA) is on pace to far exceed the amount of fines imposed last year with the total amount anticipated to jump a whopping 15%. According to a recent survey conducted by Sutherland, FINRA’s top enforcement issue was the violation of advertising and marketing regulations. In fact, sanctions associated with advertising and marketing violations grew 344% with the total number of alleged violations doubling compared to the prior year. The recent increase Read More
Big Data’s Key Ingredient: A Multi-Channel Distributed Marketing Platform
The buzz around the term “Big Data” is almost deafening and is now on course to be as overused as the glorious, all-encompassing “Cloud”. That being said, the hype and buzz around Big Data and its impact on the marketing world is certainly not without serious merit. As with most new buzz terms, the definition of Big Data depends upon who you ask. Some define Big Data using quantifiable terms such as achieving a certain data size limit. Others use relative terms, classifying Big Data as when an organization’s data becomes too big, moves too fast or becomes too complex Read More
Distribion, Inc. Unveils First Social Media Marketing Bundling Capability to its Multi-Channel Marketing Automation Platform
According to Tim Storer, CEO of Distribion, Inc., a leading provider of multi-channel marketing automation software for large enterprises in regulated industries, “Recent advancements in communication technology continues to grow at unprecedented rates leaving marketers struggling to communicate effectively with clients, and feeling overwhelmed at how to use the new modes of communication successfully while also adhering to compliance standards.” To meet these challenges, Distribion announced this month the release of its new social media marketing bundling capability, which has been added to the Distribion distributed marketing platform. Clients will be able to test this marketing automation approach to social Read More
Distributed Marketing Platform: Organizations Now At A Huge Disadvantage Without One
Numerous analysts and marketing publications are recommending that organizations take a hard look at incorporating a Multi-Channel Distributed Marketing Platform into their enterprise marketing strategy. In fact, just this week Forrester published a new report titled “Emerging Technologies for CMO’s to Watch: Q3 2012” where again, distributed marketing technology was highlighted as something that many large organizations should be evaluating in the second half of 2012 if they haven’t already. So why are enterprise distributed marketing technologies getting so much attention as of late? Put simply, its because almost all marketers today have a huge content distribution problem. Up until Read More
Distribion, Inc., Marketing Automation Software Provider, Listed Among the Fastest Growing Technology Companies in Dallas Fort Worth
Distribion, Inc., which provides a web-based, multi-channel marketing automation software offering a solution that optimizes marketing distribution while maintaining brand and regulatory compliance for large enterprises, recently announced it was named to the list of “2012 Fastest Growing Technology Companies” in Dallas-Fort Worth. The list was compiled by the Metroplex Technology Business Council, which is the largest technology trade association in Texas. Distribion attributes their rapid growth to a low risk, 90-day quick start program that provides prospects with the opportunity to test their marketing automation software and review tangible results they can reference in order to justify the costs Read More
Doubling Down on Differentiation
by BILL TYSON • PRINT-FRIENDLY Recently, the expression “doubling down” has become part of the tech world’s nomenclature. “I think you’ll be pleased where we’re taking Siri. We’re doubling down on it.” – Tim Cook, Apple CEO, speaking at the D10 conference in May 2012. He also remarked that they are going to “doubling down on secrecy” too, indicating that there are loose lips at work at Apple. Later during the same conference, Skype’s CEO Tony Bates stated: “I’m not going to talk about future products, but I’ll steal a line from Tim Cook. We’re going to double-down on integration with Windows 8, Read More
Social Media Spending 2012: Forrester & a VC Weigh In
How does your 2012 social media spending compare to spending levels at similar companies? Is your B2B social media strategy based on hard data, or guesswork? It’s often hard to know how to budget effectively, but two new reports may help marketers with their B2B social media strategy for the remainder of 2012 and beyond. Forrester analyst Kim Celestre just published a new research report titled “Social Media Amplifies Your B2B Buyer’s Experience“. The $499 report is filled with new data on how business to business marketers (primarily those who sell technology products) view social media, as well as how business Read More
