7 Responses

  1. […] on IT than the CIO.  This should come as no surprise to those within the marketing industry as the proliferation of advancements in technology and new communication channels have already changed the game of marketing forever.  Now, meet your new Chief Marketing Technology […]

  2. […] Distributed Marketing Platform: Organizations now at a huge disadvantage without one […]

  3. […] 7.) Distributed Marketing Platform: Organizations Now At A Huge Disadvantage Without One […]

  4. […] of the reason why this growth is occurring is because organizations are realizing that they are at a disadvantage without using this type of technology.  Many of the challenges that are commonplace in […]

  5. […] being sensitive to the nuances of each channel is quite a challenge. These quotes speak to the content distribution challenges that organizations of all sizes are facing, including a Fortune 50, global consumer […]

  6. […] of the current environment of marketing communication, organizations of all sizes are having one common pain point. Managing, optimizing and distributing content across the wide variety of marketing channels is a […]

  7. Jason. Gilbreath
    Jason. Gilbreath
    November 28, 2013 at 8:10 am | | Reply

    One thing is clear, when it comes to leveraging technology to optimize marketing strategies and tactics, waiting to make investments or simply standing still is no longer an option. ROI in this case ranges from survive to thrive. The benefits of data and technology enabled marketing is there. Evaluate, decide, and execute.

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