5 Responses

  1. Greg Bailey August 18, 2012 at 9:57 am | | Reply

    Hi Tim, Great post! I think you are “spot on” about optimizing marketing investment through proper use of big data. Do you have a good article or reference to your comment on “analysts are projecting that by 2017 the CMO will spend more on technology than the CIO?”

  2. Greg Bailey
    Greg Bailey
    August 18, 2012 at 4:57 pm | | Reply


  3. Bill Tyson August 19, 2012 at 5:35 pm | | Reply

    Nice post! HBR has a great blog post called ‘Marketers Flunk the Big Data Test”. Being a direct marketer, I live by the golden rule of DM: “In god we trust. All others bring data.” so it is really surprising that only 11% of the marketers surveyed used data to make marketing decisions. One of the reasons cited for flunking the big data test is the over reliance of marketing decisions from the gut vs. data driven decisions. Why is that? Because it is too darn hard to compile and analyze data real time which is a challenge your platform solves. To the extent that your platform can enable Real-time experience tracking (RET), (a new research tool the looks at 4 things related to each customer encounter: the brand involved, the type of touchpoint (TV ad, say, or call to the service center), how the participant felt about the experience, and how persuasive it was) you have hit a home run. As you know, you cannot do any of this manually.

  4. Rohan Saxena August 19, 2016 at 5:50 am | | Reply

    First of all, being bored at work does pay well if you have a Smartphone and you browse through blogs.Amazing information with facts thoughtfully incorporated within. Definitely going to come back for more! 🙂

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