4 Responses

  1. Greg Bailey August 18, 2012 at 9:57 am | | Reply

    Hi Tim, Great post! I think you are “spot on” about optimizing marketing investment through proper use of big data. Do you have a good article or reference to your comment on “analysts are projecting that by 2017 the CMO will spend more on technology than the CIO?”

    1. Tim Storer August 18, 2012 at 10:55 am | | Reply

      Thanks. Gartner stated that the CMO will spend more than the CIO by 2017 in a recent Webinar – a summary of the webinar can be found on the Forbes site. Gigaom also has (a good article. – Enjoy!

  2. Greg Bailey
    Greg Bailey
    August 18, 2012 at 4:57 pm | | Reply


  3. Rohan Saxena August 19, 2016 at 5:50 am | | Reply

    First of all, being bored at work does pay well if you have a Smartphone and you browse through blogs.Amazing information with facts thoughtfully incorporated within. Definitely going to come back for more! 🙂

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