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  1. […] 8.) The High Cost Of Distributed Marketing: FINRA Fines Up 15% […]

  2. […] Given the characteristics of this target market, a lot of brands see this market as vital, and conduct campaigns around the event. Typically speaking, potential legal issues surrounding campaigns would likely be addressed at the corporate level, as marketers are often taught to be aware of legal implications of branding actions. In distributed marketing management organizations, brand compliance is a very pressing issue due to the highly regulated nature of the industries where the distributed model is prevalent. For instance, in financial services, FINRA is a key regulatory body, and they are known to fine over advertising issues. […]

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