Everyone loves infographics and we thought this one by VentureBeat really hit home. According to Gartner, by 2017 the Chief Marketing Officer will spend more on IT than the CIO. This should come as no surprise to those within the marketing industry as the proliferation of advancements in technology and new communication channels have already changed the game of marketing forever. As marketing strategies evolve so to must the roles of those leading the charge. Today, the Chief Marketing Officer must be as knowledgeable about technology as marketing fundamentals which is somewhat redefining the role of the CMO and possible leading to the rise of a new role – the Chief Marketing Technology Officer (CMTO).
Meet your new Chief Marketing Technology Officer.