What is Distributed Marketing? CEO of Distribion Offers Insight into Best Content Distribution Strategies and Answers the Heated Question (Q & A)
Marketing professionals are caught in a communications crisis, faced with constant changes in communications technology, new social media channels to consider, uncertainty about which content distribution strategies work the best, and most importantly, how to measure and gain insight into their campaigns. Research put out by Distribion, Inc., recently confirmed independent studies cited by leading analysts that 70% of CMO’s admittedly feel unprepared to manage the explosion of marketing data, and lack of performance insight. In addition, content distribution continues to be the biggest challenge for marketers due to the explosive growth of channel and device choices. For these CMO’s, Read More
Distribion, Inc. Presents Solid Case for Multi-Channel Marketing Automation through a Distributed Marketing Platform with Latest Infographic
As marketers struggle to manage unprecedented amounts of dynamic content, and distribute this content over evolving communications technologies, Distribion, Inc., a leader in distributed marketing automation software, continues to build their case for the need of a multi-channel marketing automation technology through a Distributed Marketing Platform (DMP) within marketing organizations. According to a press release put out by Distribion over the wire this morning, “70% of CMO’s admittedly feel unprepared to manage the explosion of marketing data, and lack of performance insight that their marketing campaigns provide. For these CMO’s, a distributed marketing technology is becoming the critical key to centralizing, Read More
The Rise Of Distributed Marketing Infographic
Today’s marketers face critical challenges when it comes to managing, optimizing and integrating the delivery of content across many marketing channels, as well as throughout their distribution and social networks. More and more marketers are turning to a rising marketing technology known as a Distributed Marketing Platform (DMP) to solve these challenges and achieve measurable success. What is a Distributed Marketing Platform (DMP)? Technology infrastructure that allows corporate and local marketers, field sales, and marketing partners to efficiently create, store, localize, manage, and measure marketing communications across various channels. By having all sales and marketing communications centralized, organizations can drastically Read More
Distributed Social Media Marketing
A recent survey shows that over 65% of marketers are planning to integrate social media into their marketing campaigns. Consider the aggressive growth in social media users, and it’s easy to understand why such a large percentage of marketers are adjusting their strategies to include social media into their campaign mix. By the numbers: There are more than 900 million Facebook users 93% of U.S. Internet users are on Facebook Twitter is adding nearly 500,000 new users per day Google Plus is adding 625,000 new users per day There are more than 135 million professionals in LinkedIn Given these types of Read More
Distribion, Inc. Ranked #4 in Fastest Growing Tech Companies in DFW; Only Distributed Marketing Firm Listed Among Winners
With a 576% growth rate in a business segment that is projected to reach two billion dollars by the end of 2012, Distribion, Inc., recently placed fourth out of 4,000-area technology companies in the Dallas-Fort Worth area. They were the only firm listed among the winners to represent distributed marketing of any kind. The Tech Titans Fast Tech Award recognizes the achievements of cutting-edge technology leaders whose ideas have elevated technology in North Texas. Distribion’s proprietary Distributed Marketing Platform, an on-demand, web-based marketing portal that meets the distributed marketing demand for businesses, is a key factor in the unprecedented growth Read More
Distributed Marketing: How “On Behalf Of” Marketing Drives Adoption
Driving the adoption of new marketing automation technology can be a challenge unless the value proposition to the end-user is significant. Obviously, how easy the technology is to use plays a huge role in adoption, but ease-of-use should be a given and that in and of itself doesn’t always translate into high user adoption rates. Recently, the Aberdeen Group conducted a survey of top performing organizations in the area of Marketing Lead Management and found that 67% leverage some type of distributed marketing software platform and/or process in order to provide local marketers with the ability to assemble, customize and Read More
