Distribion, a leading provider of marketing automation software, had numerous accomplishments in 2012. The company is also looking forward to making 2013 just as much of a quality year as 2012 was.
One thing that can be perceived as quite impressive was the fact that Distribion was named by the Metroplex Technology Business Council as the 4th fastest growing company in the Dallas-Fort Worth area. Considering that the Dallas-Fort Worth area is routinely touted for being economically dynamic and performing well relative to the United States as a whole, this is a quality achievement.
But Distribion does not intend to become complacent as the company strongly believes there are great opportunities in the marketplace. Analysts in the SaaS space have estimated the value of marketplace for distributed marketing software to be worth approximately $2 Billion. There’s a belief that the company is uniquely positioned within the market and this positioning will benefit the long term outlook of the company.
CEO Tim Storer noted:
“Organizations have a huge content management and distribution challenge due to the proliferation of marketing channels. What we offer is a solution that streamlines and optimizes the marketing distribution process, maintains brand and corporate messaging requirements and provides valuable insight into all marketing activities.”
In recent times, there have been some improvements to the Distributed Marketing Platform, which include:
- An integration with Litmus, which is a program that tests email delivery and the appearance of emails within numerous email platforms. This is intended to further improve email marketing campaigns, which already are one of of the most effective marketing channels.
- More in depth integration with SalesForce.com, augmenting sales agent productivity and Jaspersoft Big Data Reporting integration, providing key analytic measurements.
- Various new API capabilities that support rule based campaign and data triggers
The improvements in the Distributed Marketing Platform will enable companies to more effectively manage marketing communications, a key tenet of brand management. This is certainly an exciting development from the standpoint of Distribion client companies and prospective client companies.