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  1. […] prank in the digital marketing space. This does not mean that brands in this space can’t have fun with marketing efforts; it is just that pranks are not part of brand authenticity for these types of brands. While […]

  2. […] corporate website of itsatrip.org. Itsatrip is a unique, distinguishable domain name, providing a fun association with the brand. The ACVB’s YouTube channel has a good number of videos, many with […]

  3. The Fun Side of Distribion July 22, 2013 at 11:35 am |

    […] a moment to honor a theme of one of our earlier blog posts, espousing opportunities to show off the fun side of the […]

  4. […] promoting brand awareness and positive brand beliefs. Certainly, many of these ads have a fun component to […]

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