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  1. […] this point, I wouldn’t perceive that Nike is in need of a full scale brand revitalization. Nike has $24 billion in annual sales to its name, and gross margins rose for the first time in 2 […]

  2. […] past blog posts. Perhaps the brand has not kept pace with the times and trends, and is in need of revitalization. Perhaps the company experienced some sort of brand crisis and didn’t adequately address it […]

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