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  1. [...] Gleanster Research has indicated that organizations they classify as Top Performers are 7 times more likely than Everyone Else to invest in centralized, multi-channel marketing tools across corporate & regional marketing. Additionally, Top Performers are 8 times less likely than Everyone Else to rank brand consistency as a top challenge. When those two data points are evaluated together, it becomes clear that a key part of achieving brand consistency while rising to high levels of corporate performance is through the use of a Distributed Marketing Platform. [...]

  2. [...] the entire brand experience is crucial in developing an effective social media marketing presence. Research has shown that an effective social media component as part of a multichannel marketing strategy has [...]

  3. [...] the relative strength or weakness of broader market trends and various macroeconomies, the use of multichannel, distributed marketing automation software is likely to be a significant driver of the outcomes of various marketing endeavors. The growth in [...]

  4. [...] there’s a cogent case for multi-channel marketing automation. For instance, Top Performers are 7 times more likely than Everyone Else to invest in centralized, multi-channel marketing tools across corporate & [...]

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