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  1. [...] A number of the suggestions made in the article are items that a distributed marketing software platform can address. For example, 3 of the 6 suggestions that were made were directly related to the Promotion component of the 4 P’s of Marketing. Marketing communication is a major component of a well designed marketing mix, and despite communication, advertising and brand promotion being some of the most emphasized areas of the marketing mix, these items are often not implemented in the real world as effectively as they could be. In terms of the current environment of marketing communication, organizations of all sizes are having one common pain point. Managing, optimizing and distributing content across the wide variety of marketing channels is a challenge that organizations are struggling with, and is a major contributing factor to the growth of the category of marketing automation. [...]

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