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  1. [...] This is the second article recapping the LIMRA LOMA Social Media Conference & Gary Vaynerchuk’s keynote speech. To read the first, click here. [...]

  2. [...] Gary Vaynerchuk’s LIMRA/LOMA Social Media Conference Speech Broken Down (distributedmarketing.org) [...]

  3. [...] Gary Vaynerchuk’s LIMRA/LOMA Social Media Conference Speech Broken Down (distributedmarketing.org) [...]

  4. Can Banks ‘Bank’ on Social Media? September 25, 2013 at 2:24 pm |

    [...] When looking at some of the larger points from these 3 articles, I see that banks as a whole are challenged to optimize social media use. This is not a phenomenon that is unique to banks. Something that was mentioned is that banks are challenged by how to use the social media channel for content generation and management. The line between advertising and creating a communications portal that builds a sense of community is something that is difficult to straddle. The prevailing wisdom is that social media is a more conversational channel, but there can be times where a financial institution has to make sales numbers. Anyone who has ever worked in insurance and financial services, particularly in a sales and/or marketing role, would be able to identify with this particular situation. When you are in a situation where you are feeling the pressure of making numbers, there’s a tendency to want to put the word out early, often, and in whatever channels that you have control over. With social media being so easy and so rapid, there’s a temptation to want to use it to push messages out there that are self promoting and not conversational. A hard push strategy can be counterproductive, as Gary Vaynerchuk noted in his recent speech during the 2013 Social Media Conference for Financial Services. [...]

  5. Ivan
    Ivan
    September 9, 2014 at 2:23 pm | | Reply

    Hey, I really enjoyed this post. As a matter of fact I like it so much that I wrote a very similar one. Maybe you will enjoy it: http://www.lafabbricadellarealta.com/2014/09/04/presentation-tips-from-the-pros-gary-vaynerchuck-garyvee-on-storytelling/

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