Gmail now has message category tabs that automatically separate messages out of your primary mailbox. The days without the junk email box are long gone, but this new step makes marketing just that much harder to reach your audience. If you are like many marketers, you probably don’t have enough hours in the day to promote your brand’s message. So how do you steer clear of marketing fatigue while working hard to avoid ending up in the spam folder?
Done incorrectly, could add clutter to your campaign, turning away potential customers. BUT, if you successfully integrate and establish marketing automation as a tool to complement your overall strategy, you will reach the right audience without wearing out the message. Now you can spend time selling your product (not on the computer all day) and measuring your success.
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- Manage. Engage. Measure. (Video) How Distribion is helping marketers manage their content, personalize their message and measure their efforts across all distribution channels.
- Marketing Genius Quiz Can you pass our Marketing Genius Quiz? Our short, 10 question, marketing automation quiz will rank you from zero to hero.
- The State of Online Video This year marks the 10th birthday of YouTube. Since its inception, other video sharing networks have tried to compete with the mega-giant and have fallen short. Many have tried to dissect video sharing into subcategories or offered amenities to counter Google’s unadorned approach, but it’s Facebook who has become a legitimate contender.
- Redefining Social Media Marketing (Video) Think of the incredible value of your audience becoming your biggest brand advocates. Redefine your brand’s social media marketing with just one click.
- The Marketing Automation Trends Report (Infographic) The only thing constant is change. Marketing automation has seen the fastest growth of any CRM-related segment in the last 5 years and its B2B vendor revenue now tops out at over a billion dollars per year. It’s no wonder many marketing professionals are trying to get a piece of that revenue pie.
- Turning Followers into Voters New software will undoubtedly impact your social newsfeed. Throughout the election season, political camps can now use social media On Behalf Of technology to quickly get candidate-approved content out to not only their supporters, but their supporter’s networks of friends and followers.
- #Tweet4DisasterRelief New software will undoubtedly impact your social newsfeed. Throughout the election season, political camps can now use social media On Behalf Of technology to quickly get candidate-approved content out to not only their supporters, but their supporter’s networks of friends and followers.
- Social Media Marketing: Fundamentals If a brand wants to create campaigns that transition over time, it must start with this fundamental marketing concept and go from there.
- New Technology Champions Brand Building New technology helps top brands build a consistent story. What is your brand’s story, and how are you going to tell it?
- Beginner's Guide to Marketing Automation (Infographic) Marketing Automation | Done correctly, could successfully complement your overall strategy and reach the right audience without wearing out the message. Learn how marketers are creating personalized messages in advance to engage and nurture their prospects while focusing on other initiatives.
- Marketing Game Changers: Recognizing Women in Marketing In honor of Women’s History Month, we are recognizing some of the women whose calling has left a lasting impression on the marketing industry. We are proud to share extraordinary women who were born to revolutionize the industry and encourage gender equality.
- Marketing & Music: Branded Content Hits Center Stage Brands seek to reach consumers in a new way at #SXSW. How marketing and music can work together to drive customer interaction.
- The Top 5 Apps You Must Download: Mobile Marketer Series What could a person learn about you from the apps on your phone? A quick glance at your phone might reveal that you’re a sports enthusiast, an amateur photographer, and a fan of talk radio podcasts. But would it reveal that you’re keeping up with marketing trends?
- Marketing Madness It’s the most wonderful time of the year for college basketball fans. That’s right, the NCAA basketball tournament is in full swing and the excitement is definitely in the air – or at least online.
- Can You Trust the WIFI? The Mobile Marketer Series Mobile internet has become much more convenient to access through public WIFI. But can you trust public WIFI?
About the Author
Alex Navarro is a California-native who currently lives in Dallas, Texas with his fantastic wife. In the past, he’s been responsible for creating, developing and executing national brand awareness campaigns and has enjoyed developing personalized marketing and promotional plans. Alex studied advertising and marketing at Pepperdine University and has enjoyed working in the field ever since. He also loves meeting new people – connect with him on LinkedIn or Twitter.