Blog.

Should you take personalization in marketing beyond email?

The short answer is YES! Personalization is no longer a nice-to-have, but rather a need-to-have. But when a small marketing team is relegated entirely to supporting sales and partnership efforts, they have little time for much else. And even the smallest efforts in personalization can seem large,...

Building Organic Email Marketing Lists

What’s the hardest part of building a successful email marketing campaign? For most brands, the answer is the very first step of the process: building the email list. Once you have a strong base of subscribers, you are in a good position. You have a direct line to reach people who are interested...

Writing Emails and Newsletters That Customers Want to Read

Email marketing can be a powerful tool to teach customers more about your brand, build strong relationships grounded in trust, and spur valuable conversions. It can also be a massive time suck bound for no greater destination than your customers’ email trash bins. The question is, how can you make...

Increasing Traffic to Your Content

The worst-kept secret in online marketing today is a simple fact: without good content, brands and their marketing efforts wither on the vine. “Content,” a vague catch-all term that seems like it’s been a buzzword since time began, refers to many different things. It might be a blog post with some...

Are You Using the Right Social Media Platforms?

For entrepreneurs and established businesses alike, a strong presence on social media is no longer optional — it’s a must-do for anyone who wants to grow a brand and enhance revenue. Unfortunately, we’re a far cry from the social media landscape of even just five years ago — to say nothing of the...

Improve Your Email Marketing KPIs

Email marketing can and should play a significant role in any comprehensive marketing plan. Strategic use of email can nourish relationships with new leads and past customers. It goes a long way in maintaining your brand visibility, providing valuable information to subscribers, building your...

Creating a Content Marketing Strategy

Today, "content" is the key to brand-building and marketing success, whether that means blogs on the web, trendy social media posts, or video production. Take a look around, and it seems like everyone is getting on board the content marketing train — so how do you punch your ticket to success?...