2016 marks LIMRA’s 100th birthday, and their annual Social Business Conference for Financial Services is sure to continue the year-long celebration. In the spirit of the conference we want to share our experience in the most social way, so we’ll be tweeting with #LLSBC leading up to and during the show’s live sessions in Boston, August 17th-19th.
LIMRA has inspired us to share our own best practices for using hashtags so that we may inspire others to use the most effective techniques when building their brand presence on social media.
Hashtags are essential to any social media campaign, and by following these best practices, you can be sure to discover similar posts, expand the reach of your shares, and encourage reader engagement.
- Limit each post to a maximum of three hashtags
- Limit each hashtag to a maximum of five words
TRIPLE CHECK ACCURACY
- Check how hashtags have been used in the past
- Watch out for inappropriate hashtags
- Capitalize each new word within the hashtag to avoid confusion
- #BostonStrong or #SeeYouAtAnnual
- Hashtags should include easy to spell words
- The easier you make it, the more likely it will be shared
- Not all social networks support hashtags as a relevant means of communication
- Hashtags work well on sites like Twitter and Facebook but are not popular on LinkedIn
PART OF THE POST
- Work with short character limits by incorporating hashtags into sentences
- See you at #LLSBC and empower #SocialMedia in 2016!
- Try Hashtagify or Hashtag Generator to see what’s trending
- Popular #LLSBC hashtags: #finserv, #SMM, #insurance, #fintech
RELEVANCE = REWARD
- Be relevant to the topic, event or piece of content to connect with like-minded people
- Your post will go further if you implement hashtags users are searching for
Stop by our booth at #LLSBC, and share your posts on social media using the conference hashtags.
About the Author
Alex Navarro comes to Distribion with a background in developing and executing national brand awareness campaigns. His passion is creating personalized marketing strategies and watching them come to life. Alex studied advertising and marketing at Pepperdine University and has enjoyed working in the field ever since. He also loves meeting new people – connect with him on LinkedIn or Twitter.