- Adjust your stance. Check.
- Hold the club using the correct grip. Check.
- Swing through the ball after impact. Check.
Golf can be a challenging sport to play, but with the proper training, and lots of patience, you can be successful. Similar to the playing routine a golfer must follow to score well, there too is a list of things every marketer should do when teeing up their next campaign.
- Adjust your target audience. Check.
- Get a good grip on your marketing message. Check.
- Deliver your campaign effectively across multiple marketing channels. Check.
Right on Target
With the help of our world-class experts, one of our clients, a national operator of exclusive private club and resort-style properties, was able to reach their targeted audience with considerable success by using multiple channels to reach the right audience with just the right message.
Working with our client, we quickly learned that they consistently provide unrivaled amenities to complement diverse playing experiences and tailor each element to exceed the expectations of guests of all ages. We were able to engineer a marketing campaign with a message that resonated with their audience and made it our mission to share this powerful brand story.
Our specialists worked with the client to develop a custom multi-channel marketing campaign that would target each new contact in their inbox, mailbox and online. And with 95% of marketers now attributing multi-channel marketing as a key role for targeting, the practice has been proven by the majority of marketers to be the most effective way to reach an audience and attract them to your brand.
Just as every golfer requires a full set of clubs to shoot par, our client was able to generate a surge in local interest and club memberships by utilizing a full set of marketing channels. Download the recent client success story to learn how we developed and deployed a custom multi-channel marketing campaign via email, direct mail and display advertising to reach a 900% return on our client’s marketing investment.
About the Author
Alex Navarro comes to Distribion with a background in developing and executing national brand awareness campaigns. His passion is creating personalized marketing strategies and watching them come to life. Alex studied advertising and marketing at Pepperdine University and has enjoyed working in the field ever since. He also loves meeting new people – connect with him on LinkedIn or Twitter.