Plane tickets booked? Check. Hotel rooms reserved? Yup, thanks to Captain Obvious. Ready to meet inspiring, dedicated financial service professionals in all areas of marketing? You betcha.
Nashville, Tennessee here we come!
We’re excited to be an exhibitor at the 2017 LIMRA Marketing Conference on May 31st. If you’re anything like us, you can’t wait to discuss all the latest marketing strategies and tools that are transforming the industry.
This Year’s Agenda
We look forward to hearing these specific topics and dive into thought-provoking discussions to help pave the path to success for 2017 and beyond.
- Relationship Revolution: Building Better Connections in the Digital Age
In today’s highly digital society humans still crave social interaction and relationships. It’s important to remember just how powerful it is to reach beyond digital devices and make a physical connection. Seth Mattison of FutureSight Labs will discuss the secret to cultivating strong relationships in today’s digital age.
- The Power of Segmentation: Activation into Culture, Commerce, and Communication
For a number of reasons, highly valuable strategic segmentation research is under-utilized in financial services. Kenia Collins, Scott Laing and Jessica Horkan round out the panel to discuss how to bring employees along the journey of segmentation activation.
- Using Data to Create Great Email Experiences in 2017
Email marketing still holds the top spot as the most effective channel to nurture leads and engage with customers. Michael Sciano of Adobe will examine email best practices via case studies to help your brand rise above the noise and clutter in everyone’s inbox and maximize return on investment.
- Success Reaching Consumers Today and Tomorrow
The insurance shopping world is changing. What should you be aware of to prepare for the consumer of the future? Karen Imbrogno and Amy Rey round out the panel to discuss what it takes to be successful with your customers today and into the future.
- Keeping Your Team in Tune For Digital Success
The digital world changes at a rapid rate. Financial service professionals must evolve and keep pace with the changes, so their marketing efforts are effective. Birdia Chambers, Erin Meijer and Phyllis Tozzi round out the panel to discuss how their companies advance digital marketing in three key areas of strategy, team structure and alignment, and technology.
For a full agenda of the 2017 LIMRA Marketing Conference you can visit the official agenda page on the LIMRA’s website.
This Year’s Expert Speakers
LIMRA has an incredible lineup of expert speakers for this year’s event, and we’re excited to hear from all of them.
Seth is an internationally renowned expert on workforce trends and generational dynamics. He advises many of the world’s leading brands and organizations on the key shifts happening around talent management, change and innovation, leadership and the future of work.
Amy is Global Industry Principal at Hootsuite. She has appeared on FOX, CBS, ABC, and NBC as a social media expert, and delivers keynote presentations to financial service organizations around the world.
John is responsible for Wilde Agency’s strategic vision and growth, and works regularly with leading marketers to help them achieve their goals. As a veteran business, marketing and product development professional, Sisson has deep expertise in the financial services, insurance and software development industries.
Named one of LIMRA’s 2016 Top 25 Rising Stars in Innovation, Scott leads marketing and client experience efforts for American National’s Multiple Line Division. His team is responsible for all aspects of marketing from branding and traditional collateral development to web, mobile and social programs.
Bruce Boguski is an author, motivational speaker, columnist, and media personality popular for his ability to inspire others to “do the impossible.” He is a nationally known expert on motivational tactics and mental toughness training for schools, sports and business professionals.
Come See Us
Be sure to stop by our booth to chat with our team.
Learn more about Distribion and discover how other LIMRA members are leveraging the Distribion platform to improve business development, drive effective marketing programs and generate revenue.
About the Author
Sam Mlambo’s marketing passion involves helping businesses grow and prosper. Sam specializes in copywriting, email, pay-per-click and inbound digital marketing. Outside of the office, Sam enjoys traveling the world with family and friends, playing basketball and listening to live music.