Direct sellers today face many challenges.
One major challenge is having complete control over a local sales force and how they represent the corporate brand. When local distributors create and print their own marketing materials, it can lead to critical branding errors and operational inefficiencies.
Thankfully, digital storefronts can streamline your marketing efforts and help organizations control corporate identity with a centralized system for ordering personalized, branded materials with detailed inventory management and tracking. Whether you are hearing about storefronts for the first time or you are already interested in learning more, we’ve compiled our list of top reasons every brand should get have one.
1. Equip Your Local Distributors For Success
You can provide your local distributors promotional products and pre-approved marketing materials to effectively prospect new clients, close deals and keep existing customers happy.
2. Save Time By Simplifying Tasks
Marketing storefronts are designed to simplify marketing tasks and save time with an interface that is easy to use and automatically personalized to each local distributor while adhering to corporate brand standards.
3. Execute Social Media Campaigns (and more!) On Behalf Of Local Distributors
Many top direct selling brands are using cutting-edge social selling technology which lets corporations post on behalf of local distributors. This protects brand consistency, leverages personalized messaging and helps the brand and distributor stay top of mind with audiences across every marketing channel. For any corporate marketer struggling with local platform adoption, the On Behalf Of capability can be the ultimate solution to overcome obstacles with consistency, compliance and reach.
About the Author
Sam Mlambo’s marketing passion involves helping businesses grow and prosper. Sam specializes in copywriting, email, pay-per-click and inbound digital marketing. Outside of the office, Sam enjoys traveling the world with family and friends, playing basketball and listening to live music.
About the Author
Alex Navarro, Director of Content Marketing, Distribion
Alex Navarro comes to Distribion with a background in developing and executing national brand awareness campaigns. His passion is creating personalized marketing strategies and watching them come to life. Alex studied advertising and marketing at Pepperdine University and has enjoyed working in the field ever since. He also loves meeting new people – connect with him on LinkedIn or Twitter.