A distributed marketing platform provides an integrated set of online tools that empower users to easily search, find, select, assemble, customize, distribute and track campaign assets across multiple channels at the local level while allowing central or corporate marketing the ability to govern system usage through permission based business rules, automated workflow approval processes and centralized reporting.  The leading Distributed Marketing Platform is from Distribion (www.distribion.com).

The Distributed Marketing Blog focuses connecting the dots for marketers with industry best practices, technology, tips, and techniques. The focus is on organizations with indirect and multi-channel marketing: insurance, healthcare, financial services, pharmaceuticals, franchise, retail, travel & tourism, and so on. However the practical tips will be useful to anyone who wants happier customers, better sales, and a streamlined marketing process.

New articles are posted regularly per week, and the blog is actively seeking guest authors.  To contact us, click here.

The Distributed Marketing  Blog is edited by Deb McAlister-Holland, an experienced marketer who has been involved in technology marketing for more than 20 years.  The blog is a best practices services of Distribion, Inc., and is published from the company’s corporate headquarters in Dallas, Texas.

One of the hard parts of getting new blog posts published on time is the panoramic views of the Dallas skyline and the Texas sunsets available from the 16th floor of Campbell Center.  The view from the blog’s window might be familiar to fans of the 1980′s TV series Dallas — in fact, this blog is published on the spot where fictional oil man J.R. Ewing was shot. (The fictional firm of “Barnes Wentworth” once occupied this space.)