5 Steps to Take Before A Social Media Campaign
Have you ever had an audience member ask one of those questions that seems out of context at first, but it nags at you until you realize how important it was? That happened to me several months ago when I was a presenter at a webinar with Christy Campbell of Socialware and Stephen Selby of LIMRA. We were talking about social media, and how marketers in a regulated industry could implement one without compliance problems. Christie Campbell was showing a slide on the social media lifecycle, and offering excellent advice on the pre-planning that implementing a successful social media campaign Read More
Go Google Yourself!
Once upon a time, in the days before social media became ubiquitous, entering your own name into a Google search window was a guilty pleasure called “vanity surfing” or “ego searching”. Everyone did it, but no one talked about it. Today, it’s a requirement for anyone who needs a job, a credit card, or even a potential mate. That’s because if you don’t check out your own online reputation, it’s a dead certainty that other people will. And if you don’t know what’s out there, you don’t have a prayer of correcting a problem that can ruin your reputation for years Read More
5 Social Media Mistakes to Avoid
If there are any marketers out there who don’t have social media marketing on their 2012 marketing plan, they’re a definite minority. Nearly everyone agrees that it’s among the most cost-effective tools available to us. But there are five common social media mistakes that can be quite costly – so make sure that you plan now to avoid them in 2012. Posting sporadically or inconsistently. Social media, like blogging, is a marathon – not a sprint. Even if your very first blog post or tweet gets tons of clicks, there’s no guarantee that the next one will do the same. Measurable Read More
How Closed Loop Reporting Speeds Year-End Tasks
If you’re a marketer, and you haven’t finished your 2012 marketing budget, then it’s probably number one on your to do list. And that, inevitably, means you’ve been looking at all of the marketing metrics and reporting available to you in order to make your case for spending. We’ve been doing that in my office, too. But I’m lucky: I have a closed-loop reporting system that aggregates the data that matters to my management, so it’s easy to find the information that supports the marketing department’s contribution to revenue. In fact, the closed-loop reporting system is part of the product Read More
