Timing Social Media & Email for Best Results
To every purpose, there is a season…to every tweet, there is an optimum time. (Rephrasing Ecclesiastes…and the Byrds..with no intent to offend fans of either one.) It is true: there is a best time to send email, and timing social media for best results will deliver more leads and more sales than social media that isn’t properly timed. To be successful in email, content and social media marketing, you have to have three things: Interesting content that gives people value for their time. The ability to deliver your message at a time when your prospective customer is receptive to hearing Read More
What is distributed marketing automation?
I was talking to a prospective customer the other day, and he wanted to know exactly what I meant when I said that my company delivers multi-channel distributed marketing automation solutions for companies like his in regulated industries. “Just what is distributed marketing anyway?” he wanted to know. The simplest way to explain it is to say that distributed marketing is the business model where a corporation with one or more brands sells its products and services through a network of regional or local channels. The channel might be a local branch, an independent distributor or reseller, a franchisee, or an Read More
