Getting To Know You: Ongoing Sales Intelligence
For over 100 years, it’s been a truism in sales and marketing that you can’t know too much about your customers and prospects. That’s never been truer than it is today, when empowered customers often make the majority of the decisions about products and services before they’re ready to engage with sales. So how do you get to know your prospects and customers? Where can you find the information you need? Customers know that they have the power in the sales and marketing process – and they’re not about to give it back. They can compare prices and terms from Read More
Reducing Bounce Rates for Websites & Blogs
Bounce rate is the measurement for the number of visitors who leave a website or blog within seconds of their arrival. I like to call it the “THAT isn’t what I wanted” metric. Sometimes the bounce rate is a problem – and sometimes it isn’t. You can find the bounce rate easily for any webpage or blog that has Google Analytics installed; the graphic below shows what a typical Google Analytics bounce rate table looks like. For instance, blogs can often have a higher bounce rate than other websites because people come to read a particular short post – and Read More
Four Landing Page Mistakes to Avoid
A simple landing page with no navigation links, a clear call to action, and just enough “sell” copy to encourage conversion, can improve campaign results dramatically. The clients I work with are in different industries, and they approach online marketing from very different perspectives. The one thing they have in common is that effective landing pages are critical to their success. In fact, the measured ROI on campaigns often governs budget approval for future campaigns, and the design and function of your landing page is critical to your measured ROI. Like many other digital media tools, landing pages weren’t part Read More
