What is Distributed Marketing? CEO of Distribion Offers Insight into Best Content Distribution Strategies and Answers the Heated Question (Q & A)
Marketing professionals are caught in a communications crisis, faced with constant changes in communications technology, new social media channels to consider, uncertainty about which content distribution strategies work the best, and most importantly, how to measure and gain insight into their campaigns. Research put out by Distribion, Inc., recently confirmed independent studies cited by leading analysts that 70% of CMO’s admittedly feel unprepared to manage the explosion of marketing data, and lack of performance insight. In addition, content distribution continues to be the biggest challenge for marketers due to the explosive growth of channel and device choices. For these CMO’s, Read More
Distributed Social Media Marketing
A recent survey shows that over 65% of marketers are planning to integrate social media into their marketing campaigns. Consider the aggressive growth in social media users, and it’s easy to understand why such a large percentage of marketers are adjusting their strategies to include social media into their campaign mix. By the numbers: There are more than 900 million Facebook users 93% of U.S. Internet users are on Facebook Twitter is adding nearly 500,000 new users per day Google Plus is adding 625,000 new users per day There are more than 135 million professionals in LinkedIn Given these types of Read More
The High Cost Of Distributed Marketing: FINRA Fines Up 15%
The cost of doing business continues to climb within regulated industries like healthcare, insurance and financial services. Just this week, it was revealed that the Financial Industry Regulatory Authority (FINRA) is on pace to far exceed the amount of fines imposed last year with the total amount anticipated to jump a whopping 15%. According to a recent survey conducted by Sutherland, FINRA’s top enforcement issue was the violation of advertising and marketing regulations. In fact, sanctions associated with advertising and marketing violations grew 344% with the total number of alleged violations doubling compared to the prior year. The recent increase Read More
Big Data’s Key Ingredient: A Multi-Channel Distributed Marketing Platform
The buzz around the term “Big Data” is almost deafening and is now on course to be as overused as the glorious, all-encompassing “Cloud”. That being said, the hype and buzz around Big Data and its impact on the marketing world is certainly not without serious merit. As with most new buzz terms, the definition of Big Data depends upon who you ask. Some define Big Data using quantifiable terms such as achieving a certain data size limit. Others use relative terms, classifying Big Data as when an organization’s data becomes too big, moves too fast or becomes too complex Read More
Distributed Marketing Platform: Organizations Now At A Huge Disadvantage Without One
Numerous analysts and marketing publications are recommending that organizations take a hard look at incorporating a Multi-Channel Distributed Marketing Platform into their enterprise marketing strategy. In fact, just this week Forrester published a new report titled “Emerging Technologies for CMO’s to Watch: Q3 2012” where again, distributed marketing technology was highlighted as something that many large organizations should be evaluating in the second half of 2012 if they haven’t already. So why are enterprise distributed marketing technologies getting so much attention as of late? Put simply, its because almost all marketers today have a huge content distribution problem. Up until Read More
