Distributed Marketing Platform: Organizations Now At A Huge Disadvantage Without One
Numerous analysts and marketing publications are recommending that organizations take a hard look at incorporating a Multi-Channel Distributed Marketing Platform into their enterprise marketing strategy. In fact, just this week Forrester published a new report titled “Emerging Technologies for CMO’s to Watch: Q3 2012” where again, distributed marketing technology was highlighted as something that many large organizations should be evaluating in the second half of 2012 if they haven’t already. So why are enterprise distributed marketing technologies getting so much attention as of late? Put simply, its because almost all marketers today have a huge content distribution problem. Up until Read More
4 Top Strategies to Drive Revenue & Cut Costs
If you’re like most marketers, chances are you have a clear mandate to drive more revenue while lowering your cost per lead. How do you do that? Sure, everyone knows that online marketing (social, email, digital, search, content) can be less expensive than traditional marketing communications channels, but online marketing costs are rising, too. In fact, if you work in some industries — like insurance, financial services, health care, the legal profession, or high technology — the costs for the most popular keywords used in search marketing are increasing so rapidly that even big brands are feeling the squeeze. Take Read More
Best Practices in Multi-Channel Distributed Marketing
Distribion and The Distributed Marketing Blog today announced a free webinar for marketing professionals interested in distributed marketing best practices, trends, and useful techniques for “glocalization” – a way to empower local sales organizations to personalize and customize nulti-channel communications campaigns without compromising brand or regulatory standards. The webinar will take place at noon, on Tuesday, May 8. Attendance is free, but pre-registration is required. Registration is now available by clicking this link. Distributed marketing best practices deliver measurable results for organizations where strategy and creative resides in corporate marketing but local or field sales and marketing organizations or channel Read More
Using Case Studies to Make Your Sales Point
Satisfied, happy customers extolling the virtues of a product or service after they’ve tried it and gotten the results they wanted. It’s the one sales and marketing message that never goes out of date, and never gets old. Finding customers willing to do that isn’t always easy, which is why using case studies isn’t first on every marketer’s to do list, every day. Some of our largest clients consider our products to be part of their “secret sauce” and won’t let us name them. Yet one of the key selling points we make in every sales presentation is based around proven, Read More
5 Things to Do When You’ve Published New Content
Most marketers understand that content marketing is no longer optional – it’s a requirement. So nearly all of us write blogs, publish white papers, and create a variety of eBooks and PDF’s that are available for download on our websites. At SXSW this year, Jay Baer of The Content Marketing Institute said the biggest content marketing challenges revolve around creating and publishing content. He reported that the institute’s surveys show that the biggest content marketing challenges include: Producing the kind of content that engages prospects or customers (41%) Producing enough content (20%) Finding the budget to produce content (18%) Lack of Read More
Best-in-Class Distributed Marketing Management
We are partnering with the Aberdeen Group on an important new survey on distributed marketing management. Individuals who take the 20-minute survey will receive a complimentary copy of the $399 research report on empowering local marketing through distributed marketing best practices when it is published. Individual responses are kept strictly confidential, and data is used only in the aggregate. The survey is open to corporate and field marketing professionals who work in a distributed marketing environment (where strategy and creative is managed centrally, but campaigns are executed at both the national and local level). To participate, click on this link. Distributed Read More
Timing Social Media & Email for Best Results
To every purpose, there is a season…to every tweet, there is an optimum time. (Rephrasing Ecclesiastes…and the Byrds..with no intent to offend fans of either one.) It is true: there is a best time to send email, and timing social media for best results will deliver more leads and more sales than social media that isn’t properly timed. To be successful in email, content and social media marketing, you have to have three things: Interesting content that gives people value for their time. The ability to deliver your message at a time when your prospective customer is receptive to hearing Read More
Going Mobile in 2012: How and Why It Matters
Mobile web traffic has quickly become one of the fastest growing segments for businesses. More & more people rely on mobile devices to conduct transactions using their smart-phones, tablets, iPads and even an ebooks. As Marketers, we have to be ready to reach consumers all day, every day. Many companies are already catering to mobile consumers by offering direct updates via text, mobile apps and/or mobile optimized websites, while others haven’t developed a mobile strategy yet. Does my business really need a mobile site? If your business is having trouble deciding whether to develop a mobile optimized version of your Read More
Getting To Know You: Ongoing Sales Intelligence
For over 100 years, it’s been a truism in sales and marketing that you can’t know too much about your customers and prospects. That’s never been truer than it is today, when empowered customers often make the majority of the decisions about products and services before they’re ready to engage with sales. So how do you get to know your prospects and customers? Where can you find the information you need? Customers know that they have the power in the sales and marketing process – and they’re not about to give it back. They can compare prices and terms from Read More
5 Easy Ways to Beat Social Media or Blog Lawsuits
Nearly everyone understands that social media litigation is increasing rapidly. But many marketing professionals are unaware of the laws that affect bloggers and social media users. The truth is that the 5 easy ways to beat social media or blog lawsuits all boil down to one thing: Don’t make the common mistakes that wind up setting new standards in social media litigation nearly every week. It starts by understanding the laws that affect bloggers and social media users. So here’s our list of the five most common lawsuits filed in this area, with our list of 5 easy ways to beat Read More
