Sales and marketing should go together like peanut butter and jelly. Unfortunately, many organizations experience friction between these two areas, especially when it comes to meeting goals and hitting sales numbers. Sales tends to blame marketing for lack of sales support and successful advertising campaigns, while marketing becomes frustrated with sales for not using approved advertising material and wasting generated lead opportunities. As a marketing professional, I can attest to how difficult it can be to balance marketing work with supporting a sales force. (And no, the two functions aren’t the same, but that’s another topic.) Responding to seemingly endless requests Read More
Sharon Eliza Nichols
Chances are, you or someone you know will buy a new smartphone for someone they love this Christmas. As you’re dropping a few hundred dollars on an iPhone that’ll probably have a cracked screen by Easter, you should think about the massive opportunities – and increased accountability – the rise in smartphone users has for your business. We’ve posted before on the power of online reviews; 8 in 10 people say they trust online reviews as much as personal recommendations. Reading through others’ experiences at a restaurant or clothing store can feel oddly intimate, like you’re talking to a friend, Read More
Sharon Eliza Nichols
Several big-name stores decided to open their doors on Thanksgiving this year, but shoppers declared their preference for shopping online instead of braving the crowds. According to the first round of data released, online sales rose significantly from Thanksgiving 2012, with mobile devices as the biggest drivers.
Sharon Eliza Nichols
We’re halfway through November, but you haven’t planned your marketing budget for 2014. Your boss expected a draft of recommendations yesterday (thank goodness you’re familiar with the “I forgot to attach the file” excuse), but you haven’t even started to research what your competitors are doing, much less what you should do.
Luckily, your frantic Googling landed you in the right place this time. We’ve put together a cheat sheet of ideas, trends, and predictions for 2014, each with a handy sentence or two of explanation.
Feel free to use the tips below to impress your boss with your preparation and insight. No need to quote us – this one’s a freebie.
Multi-channel (or multi-touch) marketing is all about getting a message to your target audience using a combination of communication channels that, hopefully, work together in an effective integrated plan. In the digital realm, the most commonly used methods are email, social, paid search, mobile and content marketing via blogs and webinars. Since no single communication channel is 100% effective in reaching new and existing customers, it is important for businesses, big and small, to incorporate multi-channel digital marketing tactics into their overall marketing strategy.
As we approach the holiday season, it’s important for small businesses and first time entrepreneurs to take extra steps to ensure the accuracy of their online business listings. 1727098-green-radar-screen-with-world-map (1)
A recent Infogroup survey revealed that businesses have just one chance to get a new customer to try their product or service. Over 60 percent of consumers said if they arrived to find a restaurant closed, they’ll simply find a different one on their mobile device or navigation system. It’s simple. If customers can’t find you, they’ll go somewhere else.And small businesses can’t afford to have that happen during what is arguably the busiest shopping season of the year.
Time is a valuable asset. It can’t be re-created. When the moment passes, it passes forever. Every second that a salesperson isn’t spending on productive sales activity represents an opportunity that is lost forever. Distribion’s proven platform offers a way for organization’s to make stronger use of a salesperson’s time.
During last week’s LIMRA-LOMA Social Media Conference, one of the key points that keynote speaker Gary Vaynerchuk made was that marketers & salespeople ruin everything. By everything, Vaynerchuk is referring to the dynamics of a marketing channel, and that channels lose their cool factor once they are discovered by marketers & salespeople. Does history support his viewpoint?
At a very basic level, most companies realize the importance of keeping their customer base happy and inclined to continue purchasing from them when there is a perceived need. The best spent marketing efforts are often in the area of customer retention, where loyal customers can significantly impact the bottom line. Brands should make the effort to make their current clients feel special and feel as though the value they receive from the brand relationship is meaningful.
With the growth and adoption of new marketing channels, it can be perceived as a greater challenge than ever to find a way to consistently produce fresh and engaging content. Every organization should want to create content that stands out from the crowd and is captivating. Here are some thoughts on how you can keep content fresh, intriguing, and engaging.