Distribion, Inc. Presents Solid Case for Multi-Channel Marketing Automation through a Distributed Marketing Platform with Latest Infographic
As marketers struggle to manage unprecedented amounts of dynamic content, and distribute this content over evolving communications technologies, Distribion, Inc., a leader in distributed marketing automation software, continues to build their case for the need of a multi-channel marketing automation technology through a Distributed Marketing Platform (DMP) within marketing organizations. According to a press release put out by Distribion over the wire this morning, “70% of CMO’s admittedly feel unprepared to manage the explosion of marketing data, and lack of performance insight that their marketing campaigns provide. For these CMO’s, a distributed marketing technology is becoming the critical key to centralizing, Read More
The Rise Of Distributed Marketing Infographic
Today’s marketers face critical challenges when it comes to managing, optimizing and integrating the delivery of content across many marketing channels, as well as throughout their distribution and social networks. More and more marketers are turning to a rising marketing technology known as a Distributed Marketing Platform (DMP) to solve these challenges and achieve measurable success. What is a Distributed Marketing Platform (DMP)? Technology infrastructure that allows corporate and local marketers, field sales, and marketing partners to efficiently create, store, localize, manage, and measure marketing communications across various channels. By having all sales and marketing communications centralized, organizations can drastically Read More
Distribion, Inc. Ranked #4 in Fastest Growing Tech Companies in DFW; Only Distributed Marketing Firm Listed Among Winners
With a 576% growth rate in a business segment that is projected to reach two billion dollars by the end of 2012, Distribion, Inc., recently placed fourth out of 4,000-area technology companies in the Dallas-Fort Worth area. They were the only firm listed among the winners to represent distributed marketing of any kind. The Tech Titans Fast Tech Award recognizes the achievements of cutting-edge technology leaders whose ideas have elevated technology in North Texas. Distribion’s proprietary Distributed Marketing Platform, an on-demand, web-based marketing portal that meets the distributed marketing demand for businesses, is a key factor in the unprecedented growth Read More
Distributed Marketing: How “On Behalf Of” Marketing Drives Adoption
Driving the adoption of new marketing automation technology can be a challenge unless the value proposition to the end-user is significant. Obviously, how easy the technology is to use plays a huge role in adoption, but ease-of-use should be a given and that in and of itself doesn’t always translate into high user adoption rates. Recently, the Aberdeen Group conducted a survey of top performing organizations in the area of Marketing Lead Management and found that 67% leverage some type of distributed marketing software platform and/or process in order to provide local marketers with the ability to assemble, customize and Read More
Distributed Marketing Management: A Big Focus Among Top Performers
Back in March, we partnered with the Aberdeen Group regarding a research report on empowering local marketing through distributed marketing best practices. The report just came out and is titled Distributed Marketing Management: Think Global, Market Local. The report is packed with some great information and statistics that highlight the direct correlation between companies that excel in the area of Marketing Lead Management and their use of distributed marketing management practices. A PDF of the entire report is available for free download, but we’ve gone ahead and summarized some of the findings regarding top performing companies surveyed in the area of Read More
Meet The New Chief Marketing Technology Officer: VentureBeat’s New Infographic
Everyone loves infographics and we thought this one by VentureBeat really hit home. According to Gartner, by 2017 the Chief Marketing Officer will spend more on IT than the CIO. This should come as no surprise to those within the marketing industry as the proliferation of advancements in technology and new communication channels have already changed the game of marketing forever. As marketing strategies evolve so to must the roles of those leading the charge. Today, the Chief Marketing Officer must be as knowledgeable about technology as marketing fundamentals which is somewhat redefining the role of the CMO and Read More
Distribion, Inc. Unveils New Social Media Marketing Automation Bundle During the LIMRA 2012 Social Media Conference
This week in Boston, MA, LIMRA held its Social Media Conference where members from Distribion, Inc. presented their never before seen Social Media Marketing Automation Bundle. During the meeting, they also showcased their proprietary Quick Start Program. Distribion is a strategic partner to the LIMRA organization offering large enterprises under the insurance and financial services umbrella a new way to reach customers through their distributed marketing automation platform—a software that allows corporate marketers and local sales the ability to access branded, compliant-controlled sales collateral, and then leverage and distribute campaigns over multiple channels at once, such as email, direct mail, Read More
The High Cost Of Distributed Marketing: FINRA Fines Up 15%
The cost of doing business continues to climb within regulated industries like healthcare, insurance and financial services. Just this week, it was revealed that the Financial Industry Regulatory Authority (FINRA) is on pace to far exceed the amount of fines imposed last year with the total amount anticipated to jump a whopping 15%. According to a recent survey conducted by Sutherland, FINRA’s top enforcement issue was the violation of advertising and marketing regulations. In fact, sanctions associated with advertising and marketing violations grew 344% with the total number of alleged violations doubling compared to the prior year. The recent increase Read More
Big Data’s Key Ingredient: A Multi-Channel Distributed Marketing Platform
The buzz around the term “Big Data” is almost deafening and is now on course to be as overused as the glorious, all-encompassing “Cloud”. That being said, the hype and buzz around Big Data and its impact on the marketing world is certainly not without serious merit. As with most new buzz terms, the definition of Big Data depends upon who you ask. Some define Big Data using quantifiable terms such as achieving a certain data size limit. Others use relative terms, classifying Big Data as when an organization’s data becomes too big, moves too fast or becomes too complex Read More
Distributed Marketing Platform: Organizations Now At A Huge Disadvantage Without One
Numerous analysts and marketing publications are recommending that organizations take a hard look at incorporating a Multi-Channel Distributed Marketing Platform into their enterprise marketing strategy. In fact, just this week Forrester published a new report titled “Emerging Technologies for CMO’s to Watch: Q3 2012” where again, distributed marketing technology was highlighted as something that many large organizations should be evaluating in the second half of 2012 if they haven’t already. So why are enterprise distributed marketing technologies getting so much attention as of late? Put simply, its because almost all marketers today have a huge content distribution problem. Up until Read More
