Distributed Marketing

Cheat Sheet: 2014 Marketing Budget

Cheat Sheet: 2014 Marketing Budget

We’re halfway through November, but you haven’t planned your marketing budget for 2014. Your boss expected a draft of recommendations yesterday (thank goodness you’re familiar with the “I forgot to attach the file” excuse), but you haven’t even started to research what your competitors are doing, much less what you should do.

Luckily, your frantic Googling landed you in the right place this time. We’ve put together a cheat sheet of ideas, trends, and predictions for 2014, each with a handy sentence or two of explanation.

Feel free to use the tips below to impress your boss with your preparation and insight. No need to quote us – this one’s a freebie.

Multi-Channel Digital Marketing: What matters most?

Multi-Channel Digital Marketing: What matters most?

Multi-channel (or multi-touch) marketing is all about getting a message to your target audience using a combination of communication channels that, hopefully, work together in an effective integrated plan. In the digital realm, the most commonly used methods are email, social, paid search, mobile and content marketing via blogs and webinars. Since no single communication channel is 100% effective in reaching new and existing customers, it is important for businesses, big and small, to incorporate multi-channel digital marketing tactics into their overall marketing strategy.

Make It Easy For Customers To Find Your Business With 3 Simple Steps

Make It Easy For Customers To Find Your Business With 3 Simple Steps

As we approach the holiday season, it’s important for small businesses and first time entrepreneurs to take extra steps to ensure the accuracy of their online business listings. 1727098-green-radar-screen-with-world-map (1)

A recent Infogroup survey revealed that businesses have just one chance to get a new customer to try their product or service. Over 60 percent of consumers said if they arrived to find a restaurant closed, they’ll simply find a different one on their mobile device or navigation system. It’s simple. If customers can’t find you, they’ll go somewhere else.And small businesses can’t afford to have that happen during what is arguably the busiest shopping season of the year.