It was 235 years ago today that the Continental Congress published the Declaration of Independence. In celebration of the beginning of American independence, there’s no new blog post today. Have a safe and enjoyable holiday!
This week brought a number of interesting stories that will affect nearly anyone who uses a multi-channel distributed marketing approach to sell products or services, regardless of their industry. Here are five of the most interesting: NLRB Targets “Facebook Firings” and Social Media Policies — North Carolina law firm Nexsen Pruet publishes a monthly employment law update that always contains interesting information for managers. The July issue looks at several recent cases taken up by the National Labor Relations Board which involve blogging and social media policies. In one case discussed, the NLRB ruled that the common practice of requiring employees to sign a social media Read More
Most marketers understand how Facebook works very well from a personal standpoint — but some of the recent rules and changes that Facebook has made in how it treats business users make it easy to commit a Facebook faux pas. Creating a Profile Instead of a Page — People have profiles, businesses have pages. What’s the difference? That’s worth a chapter in a thick book, not a short blog post. Here are a few of the big differences. Pages can have tabs, and page owners have much more control over how their pages look, what kinds of features they can Read More
Back in February, Forrester analyst Suresh Vittal published a report titled Marketing Technology Adoption 2011. With his usual thoroughness, Vittal documented the kinds of technology that marketers are using in detail. More importantly, he documented a sad truth: 51% of large companies admit that they are still behind the curve when it comes to using technology to streamline complex marketing processes. It’s worth the cost of purchasing the complete report if your company is considering a technology solution for 2011, especially if you believe that your company would fall into one of these two categories defined by Forrester: Average adopters: “Not very Read More
Social Media Today just published a list of the 10 Most Common Oversights in Digital Marketing. It’s an interesting list of common mistakes marketers make in social media. One of the ten (#8) jumps out at anyone who’s ever managed a multi-channel marketing campaign in a distributed marketing organization: Settling for mediocrity: In the age of superior technology and unprecedented connectivity, settling for mediocrity is a crime. What a powerful indictment of “business as usual”! Maybe it isn’t a crime, but failing to harness the right technology is certainly responsible for lost opportunities, increased costs, and slower time to market for many companies. Forrester Read More
http://flic.kr/p/86P7Yw Forty years ago, engineer Ray Tomlinson sent the first electronic mail message. No one remembers now what the message said, only that it was short and difficult to compose. But whatever it said, it changed the communications picture forever. When he showed his work to a colleague, he was told firmly, “Don’t go telling anyone! That’s not what we’re supposed to be doing.” Tomlinson never profited from his pioneering work, but his story of the creation of email, and how he came to use the “@” symbol to direct messages between networks, is fascinating and available online here. Here are Read More
A couple of weeks ago, lawyers from up and down the Atlantic coast of the U.S. gathered at the Marriott Marquis in New York’s Times Square for the 23rd Annual Corporate Counsel Conference. Like attorneys everywhere, the corporate lawyers gathered in New York were eager to learn more about how to handle what most believe is the inevitable day when they find themselves in the same position as McDonald’s, Delta, and Living Social – all caught up in PR crises that sped their way around the globe in only a few hours. Two of those three companies did nothing wrong. Read More