We’re proud to announce that 2015 will be our inaugural year of membership in the International Franchise Association, the leading organization supporting franchising globally.
We’re always looking for new ways to make a marketer’s job easier and more enjoyable. We spend hours, weeks, even years researching and developing solutions to streamline the campaign process and optimize results.
In our next Adventure in Budgeting, we’re exploring the final area, Production & Distribution, the “Where” your talent will be focusing their time and “Where” your content will be distributed, but also, and as importantly, where your money will be spent.
In the 2nd installment of our Adventures in Budgeting series, we are exploring the What, the Content, the creative “meat” of your branding initiatives. What does your brand create to get people to buy your product or service? Let’s start with a few questions…
There are 3 main resources that marketing leaders need to evaluate as they begin the 2015 Adventure in Budgeting. In this article, we will explore the 1st area of focus, “Talent,” to evaluate your current team and identify expertise gaps and performance scope expectations.
Marketers with a localized marketing model face a wealth of challenges: fragmented technologies, brand consistency and audience segmentation top that list. A new video from Gleanster Research dives into the challenges local marketers face and the steps they can take to make a change.
In a couple of weeks, we will be joining a number of distinguished companies at the LIMRA Social Media Conference (August 20-22, 2014) to discuss the state of social media in the Finance Industry. Social media marketing is not…
Distribion is proud to announce that it has been ranked as the Best in Overall Value and Ease of Deployment by Gleanster Research in the recently released “2014 Local Marketing Automation Gleansight Benchmark Report.” The Gleansight Benchmark Report investigated…
In our last post, we explored what it takes to become effective at content marketing. Now that your mind is filled with amazing content ideas that reflect your brand and will no doubt engage your audience, a new question arises… How will I package and deliver this content to my audience?