There are 3 main resources that marketing leaders need to evaluate as they begin the 2015 Adventure in Budgeting. In this article, we will explore the 1st area of focus, “Talent,” to evaluate your current team and identify expertise gaps and performance scope expectations.
Marketers with a localized marketing model face a wealth of challenges: fragmented technologies, brand consistency and audience segmentation top that list. A new video from Gleanster Research dives into the challenges local marketers face and the steps they can take to make a change.
In a couple of weeks, we will be joining a number of distinguished companies at the LIMRA Social Media Conference (August 20-22, 2014) to discuss the state of social media in the Finance Industry. Social media marketing is not…
Distribion is proud to announce that it has been ranked as the Best in Overall Value and Ease of Deployment by Gleanster Research in the recently released “2014 Local Marketing Automation Gleansight Benchmark Report.” The Gleansight Benchmark Report investigated…
In our last post, we explored what it takes to become effective at content marketing. Now that your mind is filled with amazing content ideas that reflect your brand and will no doubt engage your audience, a new question arises… How will I package and deliver this content to my audience?
What makes an effective content marketer? It’s not all about the writing, that’s for sure…
Regardless of the number of employees, most marketing departments face similar challenges: lack of resources, reach & insight. Read more…
Sharon Eliza Nichols
You might think digital marketing is already “mainstream,” but the bulk of marketing budgets still goes toward offline activities such as trade shows, radio, TV, and direct mail. According to a research study conducted in Australia and New Zealand, around 61% of marketing budgets is still spent on offline activities.
Sales and marketing should go together like peanut butter and jelly. Unfortunately, many organizations experience friction between these two areas, especially when it comes to meeting goals and hitting sales numbers. Sales tends to blame marketing for lack of sales support and successful advertising campaigns, while marketing becomes frustrated with sales….
Sharon Eliza Nichols
A few weeks ago, we posted a series about predictions in the marketing industry for 2014. The insights came from industry blogs and people calling themselves (or introduced as) experts in the field. Yesterday, I found an interesting flip side to those posts: The results of a comprehensive survey by StrongView of marketing leaders’ actual plans for 2014 (and the accompanying infographic).