Join us as we discuss critical brand strategies of top performing organizations, upcoming trends and practical advice for improving your marketing efforts.
In honor of Women’s History Month, we are recognizing some of the women whose calling has left a lasting impression on the marketing industry. We are proud to share extraordinary women who were born to revolutionize the industry and encourage gender equality.
Brands seek to reach consumers in a new way at #SXSW. How marketing and music can work together to drive customer interaction.
It’s the most wonderful time of the year for college basketball fans. That’s right, the NCAA basketball tournament is in full swing and the excitement is definitely in the air – or at least online.
Mobile internet has become much more convenient to access through public WIFI. But can you trust public WIFI?
Marketers with a localized marketing model face a wealth of challenges: fragmented technologies, brand consistency and audience segmentation top that list. A new video from Gleanster Research dives into the challenges local marketers face and the steps they can take to make a change.
In a couple of weeks, we will be joining a number of distinguished companies at the LIMRA Social Media Conference (August 20-22, 2014) to discuss the state of social media in the Finance Industry. Social media marketing is not…
Sharon Eliza Nichols
If you’re observant, you’ve probably noticed that the Google logo on Google.com doesn’t always look the same. Often, it correlates with the time of year or a holiday, and Google frequently chooses to highlight obscure holidays that most of us aren’t familiar with.
Sharon Eliza Nichols
By “game plan,” I don’t mean your strategy to catch all the best football games, even when they’re on at the same time. I don’t mean your kitchen maneuvers to successfully cook a turkey and 10 side dishes with just one oven, and I don’t mean your proven system to avoid talking to your creepy uncle who pops up at Thanksgiving dinner every year (although all of these strategies are necessary – and impressive, I’m sure). Family All Together At Christmas Dinner
The “game plan” I’m talking about is your strategy for marketing during the holidays, since Thanksgiving is the official kickoff. No matter what you’re selling, you’re missing a great chance at your own demographic of merry shoppers if you don’t have a campaign structured around the holiday season.
Multi-channel (or multi-touch) marketing is all about getting a message to your target audience using a combination of communication channels that, hopefully, work together in an effective integrated plan. In the digital realm, the most commonly used methods are email, social, paid search, mobile and content marketing via blogs and webinars. Since no single communication channel is 100% effective in reaching new and existing customers, it is important for businesses, big and small, to incorporate multi-channel digital marketing tactics into their overall marketing strategy.