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Multi-Channel Digital Marketing: What matters most?

Multi-Channel Digital Marketing: What matters most?

Multi-channel (or multi-touch) marketing is all about getting a message to your target audience using a combination of communication channels that, hopefully, work together in an effective integrated plan. In the digital realm, the most commonly used methods are email, social, paid search, mobile and content marketing via blogs and webinars. Since no single communication channel is 100% effective in reaching new and existing customers, it is important for businesses, big and small, to incorporate multi-channel digital marketing tactics into their overall marketing strategy.