Multi-channel (or multi-touch) marketing is all about getting a message to your target audience using a combination of communication channels that, hopefully, work together in an effective integrated plan. In the digital realm, the most commonly used methods are email, social, paid search, mobile and content marketing via blogs and webinars. Since no single communication channel is 100% effective in reaching new and existing customers, it is important for businesses, big and small, to incorporate multi-channel digital marketing tactics into their overall marketing strategy.
A blog reader commented that marketing automation is a “great way to foster relationships without the need for one-on-one contact for every encounter.” Marketing automation is meant to enhance the overall brand experience. It is essentially geared towards creating one on one relationship building on a massive level, and can create meaningful accomplishments.
What makes a good brand or product name? We’ll show you a very valuable framework for naming, including 3 categories and 15 individual criteria in the 3 categories. By choosing a good brand name, a company positions itself for greater success. A good name is a prerequisite to all marketing activity.
This is the first is a series of posts on this post. More to come. The more things change, the more they stay the same. I could think of no truer statement to define the climate around how to appropriately set and manage expectations within the current marketing paradigm. The field of marketing has changed so much over a 5, 10 or 20 year period. It seems like every day, brand marketing teams are spending more and more time trying to keep their industry knowledge current. The pace of change accelerates more and more each year. However, at the end Read More
This is the third part of ongoing series. Part One & Part Two are available. Part One of this series introduced the topic. Part Two was about setting the right mindset. Now is the time to evaluate some mathematical equations for measuring social media ROI. Special thanks to Angie Schottmuller of Search Engine Watch for writing a detailed article entitled “Social Media ROI: 14 Formulas to Measure Social Media Benefits”. I’m only taking a look at 3 of the equations she proposes today due to time & space constraints. I recommend reading her full post when you have some time Read More
From April 28-May 1, Distribion will be participating in the Simpleview Summit, a gathering of many tourism marketing professionals. In preparation for the summit, today’s blog topic is related to tourism marketing. There are few places where tourism is more important than New Mexico. 32 Million people visit the state annually, which sustains 85,766 local jobs. The Albuquerque Convention & Visitors Bureau recently announced a marketing effort to attract more visitors to New Mexico, but in particular Albuquerque, the state’s largest city. Between now & September, the ACVB will spend approximately $500,000 targeting leisure travelers from Texas, Arizona, Colorado, California Read More
Distribion, a Leader in Distributed Marketing Software, Had an Exciting Year in 2012; Looks Forward to More Excitement in 2013
Distribion, a leading provider of marketing automation software, had numerous accomplishments in 2012. The company is also looking forward to making 2013 just as much of a quality year as 2012 was. One thing that can be perceived as quite impressive was the fact that Distribion was named by the Metroplex Technology Business Council as the 4th fastest growing company in the Dallas-Fort Worth area. Considering that the Dallas-Fort Worth area is routinely touted for being economically dynamic and performing well relative to the United States as a whole, this is a quality achievement. But Distribion does not intend to Read More
For brands, it is vital to be everywhere that your potential target market is. It doesn’t matter how big the brand is, nor do past brand achievements. Not resting on laurels is a key component of an iconic global brand. Take for instance the Barbie brand, owned by Mattel. Barbie can claim the following achievements. 99% global brand awareness The typical American girl owns 10 Barbie dolls Annual sales are around $1.6 Billion The Barbie brand is valued at $2 Billion, making it the world’s most valuable toy brand Just from those two very simple marketing statistics, one might easily Read More
The CMO Council recently reported that seventy-nine percent of marketers are expected to implement some form of social media technology platform this year —from community building (30 percent), social monitoring and data mining (30 percent), and social media tracking and analytics (19 percent) to automation platforms that will help take the next leap in optimizing social engagements and relationships. Social media marketing has certainly become a key strategic communication channel for most organizations in the world today. Many companies within the financial services, insurance and healthcare industries are currently not embracing the social media marketing channel to the same extent as Read More
This year’s LIMRA Distribution Conference theme “Extreme Makeover” highlights the need for organizations to rethink their sales, marketing, education and recruiting strategies to adapt to the new ways local agents and consumers communicate, learn and buy today. This call from LIMRA, a financial services and insurance association, should not be limited to only the industries it serves. Just about any industry that leverages a local marketing and sales model (e.g., financial services, insurance, franchise, hospitality, healthcare, telecom, etc.) needs to heed the same call and also consider a makeover of their sales and marketing strategies and supporting technologies. Gleanster Research Read More