The marketing of insurance has becoming a lot more interesting in recent years. A product category that had previously been perceived as uninteresting has gotten a lot of attention and marketing dollars. Many players in the space are using various tactics to promote greater brand awareness and more positive brand beliefs in order to induce purchase.
Banks as a whole are challenged to optimize social media use. Content generation and management are key concerns. Social media is a two way conversation, not a one way push mechanism for brand content. Banks need to sell product like many companies, and social media serves a way to aid the sales process if used optimally. Social media can be a good driver of brand awareness, research, and the development of brand beliefs that can serve to induce purchase.
It is an age old question in marketing, and one that mostly every organization struggles with on a regular basis. The essence of marketing involves fulfilling perceived needs. One viewpoint could be that there are more tools than ever available to marketers to examine customer behaviors and interactions, yet it appears marketers aren’t fully optimizing how they are using tools. Optimization of tools available plus the right mindset towards delivering innovative changes will be what gets us closer to a time when marketers & consumers can really understand each other.
A blog reader commented that marketing automation is a “great way to foster relationships without the need for one-on-one contact for every encounter.” Marketing automation is meant to enhance the overall brand experience. It is essentially geared towards creating one on one relationship building on a massive level, and can create meaningful accomplishments.
Print is still an important marketing channel for many organizations. Managing, optimizing, and distributing print materials has been a pain point. An On Demand Print Studio serves as a key component in creating the greatest marketing efficiencies. Improvements in cost expenditures and process flows serve as key benefits in enabling marketing automation in the print function.
What makes a good brand or product name? We’ll show you a very valuable framework for naming, including 3 categories and 15 individual criteria in the 3 categories. By choosing a good brand name, a company positions itself for greater success. A good name is a prerequisite to all marketing activity.
Time is a valuable asset. It can’t be re-created. When the moment passes, it passes forever. Every second that a salesperson isn’t spending on productive sales activity represents an opportunity that is lost forever. Distribion’s proven platform offers a way for organization’s to make stronger use of a salesperson’s time.
If you are looking to make your marketing spends more efficient and effective in 2014, it is critical to have a multi-channel marketing automation technology solution. Marketing management must build a case for having this solution by understanding the CEO or CFO’s perspective, and position it in language that will have the most impact for them. A smart technology vendor should be happy to help marketing management make a case by showing how the solution has made a difference for existing customers and how they will leverage this experience to make a positive impact on the bottom line.
The NFL season may be kicking off now, but brand advertisers are already deep in the planning for the end of the season: Super Bowl Sunday. However, TV advertising during the Super Bowl isn’t the same as it was 10 years ago. Social media has left its mark on Super Bowl advertising, and if a brand isn’t taking advantage of the social media channel as part of their Super Bowl advertising strategy, they are missing a tremendous opportunity. The Super Bowl advertising strategy serves as great proof of the contemporary, multi-channel marketing approach.
Marketers come from a wide variety of backgrounds. But there’s one common unifying skill that separates the best marketers from the rest of the pack. Ultimately, geat marketers see the trends and adjust their efforts accordingly while maintaining an approach rooted in fundamental marketing theory.