During last week’s LIMRA-LOMA Social Media Conference, one of the key points that keynote speaker Gary Vaynerchuk made was that marketers & salespeople ruin everything. By everything, Vaynerchuk is referring to the dynamics of a marketing channel, and that channels lose their cool factor once they are discovered by marketers & salespeople. Does history support his viewpoint?
Gary Vaynerchuk’s speech at this week Social Media Conference packed in a lot of value about the current state of marketing. He believes that all companies are media companies and that plumbing is a central idea to present day marketing. Find out more about these ideas.
Distribion is proud to announce that LIMRA has chosen our multi-channel, automated marketing platform to support its marketing efforts throughout its organization. LIMRA, a global research, consulting and professional development organization, is the trusted source of industry knowledge, helping more than 850 insurance and financial services companies in 73 countries increase their marketing and distribution effectiveness. The fact that a company of LIMRA’s stature chose to use Distribion’s platform to support marketing efforts throughout the organization speaks volumes to the capabilities of the Distribion platform.
Distribion’s newest white paper, Setting & Managing Expectations for Social Media, is now available in the Access Resources section of our website. Here’s a quick glimpse at some compelling parts of the paper.
Distribion, the publisher of this blog, recently completed a project to redevelop its main corporate website. As a result of the redevelopment of the website, there is a new look and feel to the Distribion brand and its primary product offering, the Distributed Marketing Platform. Come learn more about it!
Distribion Makes List of the Fastest Growing Technology Companies in Dallas-Fort Worth for the 2nd Straight Year
For the second consecutive year, The Metroplex Technology Business Council (MTBC) named Distribion as one of the 35 fastest growing technology companies in the Dallas-Fort Worth area.
Motorists Life Insurance Company uses Distribion’s multi-channel, distributed marketing automation software platform to help boost sales and marketing results. According to Jamie Kibler of Motorists Life “Distribion is enhancing our brand, every single day, every single way.”
At a very basic level, most companies realize the importance of keeping their customer base happy and inclined to continue purchasing from them when there is a perceived need. The best spent marketing efforts are often in the area of customer retention, where loyal customers can significantly impact the bottom line. Brands should make the effort to make their current clients feel special and feel as though the value they receive from the brand relationship is meaningful.
With the growth and adoption of new marketing channels, it can be perceived as a greater challenge than ever to find a way to consistently produce fresh and engaging content. Every organization should want to create content that stands out from the crowd and is captivating. Here are some thoughts on how you can keep content fresh, intriguing, and engaging.
Marketing Profs recently publicized data from a survey conducted by Sticky Content about the state of digital copy writing. Survey respondents were primarily from the United Kingdom, but the results of this survey have global applicability. One key question in the survey was: “How do you measure the effectiveness of copy?”. The answers to this question were interesting.