Distribion, the publisher of this blog, recently completed a project to redevelop its main corporate website. As a result of the redevelopment of the website, there is a new look and feel to the Distribion brand and its primary product offering, the Distributed Marketing Platform. Come learn more about it!
Distribion Makes List of the Fastest Growing Technology Companies in Dallas-Fort Worth for the 2nd Straight Year
For the second consecutive year, The Metroplex Technology Business Council (MTBC) named Distribion as one of the 35 fastest growing technology companies in the Dallas-Fort Worth area.
Motorists Life Insurance Company uses Distribion’s multi-channel, distributed marketing automation software platform to help boost sales and marketing results. According to Jamie Kibler of Motorists Life “Distribion is enhancing our brand, every single day, every single way.”
At a very basic level, most companies realize the importance of keeping their customer base happy and inclined to continue purchasing from them when there is a perceived need. The best spent marketing efforts are often in the area of customer retention, where loyal customers can significantly impact the bottom line. Brands should make the effort to make their current clients feel special and feel as though the value they receive from the brand relationship is meaningful.
With the growth and adoption of new marketing channels, it can be perceived as a greater challenge than ever to find a way to consistently produce fresh and engaging content. Every organization should want to create content that stands out from the crowd and is captivating. Here are some thoughts on how you can keep content fresh, intriguing, and engaging.
Marketing Profs recently publicized data from a survey conducted by Sticky Content about the state of digital copy writing. Survey respondents were primarily from the United Kingdom, but the results of this survey have global applicability. One key question in the survey was: “How do you measure the effectiveness of copy?”. The answers to this question were interesting.
Life Health Pro recently featured an article that stated that nearly 70% of Millennials have no retirement plan. For as long as I can remember, I have seen advice articles about the importance in starting young in saving for retirement. Millennials (often considered the children born in the 1980s and first half of the 1990s) haven’t been perceiving the importance through their own behaviors. It’s not entirely the fault of the Millennials though. The age cohort has been disproportionately affected by the economic environment of the past 5-6 years at a key time in their careers. Statistics and anecdotes of Read More
Those who follow this blog closely are aware that it typically provides thought provoking, substantive content about marketing topics as a whole, but specifically distributed marketing. Today, we’re going to take a moment to break away from that, and talk a little about some of the fun elements of our days working at a leading multichannel, distributed marketing organization. This will be a topic that is periodically revisited on the blog, as human interest stories are often perceived as a nice change. This is also us taking a moment to honor a theme of one of our earlier blog posts, Read More
AT&T is showing that it is playing hardball with local marketing efforts. They have built a New York centric marketing campaign around the forthcoming retirement of New York Yankees pitcher Mariano Rivera, who is widely considered to be one of the best relief pitchers in the history of Major League Baseball.
Customer engagement is a hot button topic for a lot of brands. Most marketing managers desire their brands to be on the forefront of the minds of their target consumers. New data from Korn/Ferry International indicates that customer engagement keeps the majority of marketing executives (52 percent) awake at night. The characterization of “awake at night” could have been phrased in the way that it was for sensationalistic impact, but the fact of the matter is that marketing executives concern themselves with the concept of engagement and metrics that measure it. In fact, 30% of Korn/Ferry survey respondents cited Read More