We’re proud to announce that 2015 will be our inaugural year of membership in the International Franchise Association, the leading organization supporting franchising globally.
We’re always looking for new ways to make a marketer’s job easier and more enjoyable. We spend hours, weeks, even years researching and developing solutions to streamline the campaign process and optimize results.
In our next Adventure in Budgeting, we’re exploring the final area, Production & Distribution, the “Where” your talent will be focusing their time and “Where” your content will be distributed, but also, and as importantly, where your money will be spent.
In the 2nd installment of our Adventures in Budgeting series, we are exploring the What, the Content, the creative “meat” of your branding initiatives. What does your brand create to get people to buy your product or service? Let’s start with a few questions…
There are 3 main resources that marketing leaders need to evaluate as they begin the 2015 Adventure in Budgeting. In this article, we will explore the 1st area of focus, “Talent,” to evaluate your current team and identify expertise gaps and performance scope expectations.
Marketers with a localized marketing model face a wealth of challenges: fragmented technologies, brand consistency and audience segmentation top that list. A new video from Gleanster Research dives into the challenges local marketers face and the steps they can take to make a change.
How much money, time and energy does your team invest in local marketing, and how do you know if it’s working? Introducing the Local Marketing ROI Calculator, designed to help you better understand what a local marketing automation platform can do for your company.
In a couple of weeks, we will be joining a number of distinguished companies at the LIMRA Social Media Conference (August 20-22, 2014) to discuss the state of social media in the Finance Industry. Social media marketing is not…
Personalization remains an elusive challenge for marketers in 2014. Join us for a webinar on August 5th with Ian Michiels from Gleanster Research to learn more.