Email Evolution: New Trends in a Proven Marketing Communications Channel
By Deb McAlister-Holland For nearly 3 decades, I’ve had an email marketing campaign of some kind running every business day. Yes, there was email 30 years ago. In fact, email is 40 years old. Back when I sent my first few campaigns, there wasn’t a lot of commercial email being sent. I worked for a computer company, and the people who got our email were mostly people who had purchased our products. They were happy to get a notice from us about a new toy they could buy to add to their system, or a new software product that was Read More
What Channels Deliver the Best Results?
In the first quarter of 2011, Gleanster conducted the Multi-Channel Marketing Management Survey in which CMO’s were asked to select the two most effective communications channels. Traditional marketing tools beat out newer tools by a wide margin. Why? The survey report concludes that one of the major reasons is that most companies have not yet invested the time required to develop expertise in best practices, execution and measurement for social media. In highly regulated industries like financial services, health care, and insurance, the percentages were even higher, with 91% or more of the survey respondents picked “traditional” marketing methods like email, microsites Read More
