Social Media Spending 2012: Forrester & a VC Weigh In
How does your 2012 social media spending compare to spending levels at similar companies? Is your B2B social media strategy based on hard data, or guesswork? It’s often hard to know how to budget effectively, but two new reports may help marketers with their B2B social media strategy for the remainder of 2012 and beyond. Forrester analyst Kim Celestre just published a new research report titled “Social Media Amplifies Your B2B Buyer’s Experience“. The $499 report is filled with new data on how business to business marketers (primarily those who sell technology products) view social media, as well as how business Read More
Five Steps to Reviving B2B Email Results
When did you last open an unsolicited e-mail and think “Hey, this is really useful?” When did you last actually download the pictures for an unsolicited e-mail? There are those who make pretty convincing arguments that B2B email marketing is a dying art. I’m not one of them, although from a personal angle, I’ve seen more than my share of email campaigns that seem to be intent on killing it. The problem is that marketers have over-killed email marketing by getting it wrong, by thinking that because it was cheap, it was the best way “in” to a new prospect. And Read More
12 B2B Ideas for QR Codes
When Toyota subsidiary Denso Wave developed quick response codes in 1994, few realized how powerful a marketing tool they could be. In the last two years QR codes have taken on a life of their own, with B2C marketing usage taking off thanks to smartphones. QR codes have proven to effectively link the offline world to the online universe. But is there a place for these treasure troves of information in B2B marketing? You bet! Here are some actionable B2B ideas on how to use QR codes to attract prospects to your business: Business cards are the simplest means of Read More
